Coca cola analysis report. Analysis of the Coca 2022-10-17

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Coca-Cola is a globally recognized brand and one of the most popular and valuable companies in the world. The company has a long history dating back to 1886, when it was first invented by John Pemberton in Atlanta, Georgia. Since then, Coca-Cola has become a household name and is known for its signature red and white branding and iconic red can.

Coca-Cola is a leader in the beverage industry, with a diverse product portfolio that includes carbonated soft drinks, juices, sports drinks, and other non-alcoholic beverages. The company operates in over 200 countries and territories around the world and has a strong global distribution network.

One of the key strengths of Coca-Cola is its brand recognition and loyalty. The company has built a strong emotional connection with its customers over the years through effective marketing campaigns and a focus on customer experience. Coca-Cola has also invested heavily in research and development to continuously improve its products and meet changing consumer preferences.

However, Coca-Cola has faced challenges in recent years, including declining soda sales and increasing competition from healthier beverage options. In response, the company has diversified its product portfolio and focused on innovation to meet changing consumer needs. For example, Coca-Cola has introduced a range of healthier beverage options, such as plant-based drinks and low-calorie options, in an effort to appeal to health-conscious consumers.

In terms of financial performance, Coca-Cola has consistently been a profitable company. In 2020, the company reported net revenues of $37.2 billion and net income of $7.2 billion. The company has a strong balance sheet, with $24.2 billion in cash and cash equivalents as of December 2020.

Coca-Cola has also demonstrated a commitment to sustainability, with a focus on reducing its environmental impact and supporting communities around the world. The company has set ambitious sustainability goals, including a target to collect and recycle the equivalent of every can or bottle it sells by 2030.

Overall, Coca-Cola is a well-established and successful company with a strong brand and a diverse product portfolio. While the company has faced challenges, it has demonstrated a commitment to adapting to changing consumer needs and a focus on innovation and sustainability.

Analysis of the Coca

coca cola analysis report

Coca-Cola has built its brand by labeling their products as "fun and pleasant. Competition on advertising forms the other characteristic which defines an oligopolistic market. S Founders John Stith Pemberton as Coca-Cola Asa Griggs Candler as The Coca-Cola Company Industry Beverage Area served Worldwide Famous because of People admire Coca-Cola as a "World Class Storyteller" brand. The deal provides the company with access to a popular energy drink growth segment Gedalia, 1991. It only includes carbonated soft drinks consumers of Bangladesh. One can easily know all about their affiliated brands Just by visiting their corporate website.

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The Coca

coca cola analysis report

It is noted from Table 1 that the company had weak cost management as its gross profit had a negative growth from 2015 to 2018. These factors, alongside the company's logo, enhance recognition of the products by customers. Listed on the amalgamate balance sheet for Coca Cola is accumulated other comprehensive income. During the previous decade, the U. More specifically, the supply and demand of the company will be analyzed. Journal of Knowledge Management, 65 2 , 13-36.

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(PDF) Strategy Analysis of Coca

coca cola analysis report

Top among these barriers is the high capital investment required. New trade agreements that allow free and fair trading between countries enacted by Canada, Mexico, and the U. It owns the majority of soft drinks available in coolers and vending machines in the western world. Contemp Econ Policy, 714—734. Cash Flow Ratio The cash ratio value of Coca Cola remained within a close band, as it was 0.

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COCA COLA Marketing Analysis Project Report

coca cola analysis report

Even though the company defended itself, saying that the water is used to manufacture drinks contained the minimum levels of allowable chemicals by the health standards, the image of the company was denied. Does the company have other comprehensive income? In developed countries, its products are affordable for consumers than in developing nations. You have helped me so much, I could even spend time with my children. Coca Cola appears to be making good. The company benefits by charging premium prices on its products, which customers are willing to pay.

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Coca cola data analysis Essay Example

coca cola analysis report

Perhaps it is time the company diversified into food and snacks franchising. Regarding the activity ratios, they generally decreased in 2014, showing that the company was achieving its revenues less efficiently. A rapidly developing competitor for both companies in the North America is Dr. Interesting facts Coca-Cola was originally marketed as a temperance drink and intended as a patent medicine. There are no extraordinary points or discontinued operations included on the income statement for Coca Cola. Quick question — Do you write resumes, motivation letters and cover letters? Accessed January 16, 2020. The modern-day business environment is forced to embrace technology in virtually all its functional areas, and this poses a challenge to many organizations whose products are based on traditional business models.

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Coca Cola Company

coca cola analysis report

Due to the brand market shares, Coca-Cola makes direct competition for competitors which cause the emerging of new competitors in the market. The demand is partially diverted towards healthier drink options. It is a normal value; however, it is much lower than the industry benchmarks. A traditional rival in the domestic market and the primary established competitor worldwide is PepsiCo, Inc. Other costs that are incurred once Coca-Cola has been produced include transportation and delivery cost. Global Business and Marketing Strategies Annual report of the year 2005 highlights that company markets its beverage products in more than 312 countries or territories around the world. In particular, since 2003, consumers in the North America have rarely purchased all Coke brands, including the Diet Coca-Cola, so that the sales rates decreased by 1-4% per annum The Economist, 2015.

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COCA

coca cola analysis report

It is noted that the stock prices of Coca Cola, PepsiCo, and Britvic PLC did not have many variations in the last five years except in 2020 as the coronavirus pandemic occurred. In 2013, the company served 24 million customers per week, while 50% of people drank Coca-Cola only in the previous month Kent, 2014. The cost of goods sold is the variable cost of production. Their products have a unique taste, quality, ingredients, packaging, and distribution channels Al Tunaiji, 2019. With regard to the price of other aerated drinks, if the price of other goods remain constant and that of Coca-Cola increases, people will not be willing to buy Coca-Cola at a higher price and vice versa. Table 4 shows that there was a 55:45 split between sales from concentrate operations and finished product operations in 2019.

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Coca Cola SWOT Analysis 2022: A Detailed Report!

coca cola analysis report

Harmonizing to the Intermediate Accounting book. Figure 1: Law of Demand. The availability of these raw materials, which in turn depends on the weather, determines the cost of production. Recycling is good, but when it is done properly. These are such factors as unique availability, unmatched distribution and franchise networks, as well as a very high affinity to the brand. The revenue for the year 2020 declined from the previous annual year revenue. It has also the opportunity to develop social responsibility in narrower demographics.


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Strategic Analysis of Coca

coca cola analysis report

The soft drink and beverages industry, which is already facing a decline due to lower demand for carbonated drinks, would experience a further slowdown in its growth in the next two years. From the data analysis, gross profit margin and net profit margin were good profit margins because their values were higher than 20%. Coca-Cola has been a leading company according to the Interbrand rating for four consecutive years from 2009 to 2012, outstripping the leading technological companies, and has also been leading according to other rankings. External Opportunities and Success Factors The global market provided a range of opportunities to diversify the business to more attractive segments; primarily the still beverages market and the CSD emerging markets, like China and India. It was the reason that they were willing to pay a high price for its stocks. It should also work on issue that is currently popular that soft drinks are cause of all the diseases. University of California Press.

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The Financial Analysis of Coca

coca cola analysis report

This is because the producers will be able to produce more of the product. However, it is worth noting that some of these initiatives are still in various stages of achievement, and the Coca-Cola company still needs to make considerable efforts to As a world-renown company, the company also has court controversy that has resulted from its activities and operations that are considered destructive to the. Currently, the company has retail and distribution stores in many countries across the globe. Recommendations The findings of this report indicate that although Coca Cola has a dominant position in the global beverages market and has a strong financial position, its business and marketing strategies are lacking clarity. If you are the original creator of this paper and no longer wish to have it published on Essay4Business,.

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