Short white paper examples. 20+ White Paper Examples, Templates + Design Tips 2022-10-28

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A white paper is a document that presents information about a specific topic in a clear and concise manner. It is often used to educate readers about a particular issue or to persuade them to take a particular course of action. White papers are commonly used in the business and government sectors, and can be found on a variety of topics ranging from technology to public policy.

There are different types of white papers, including long-form and short-form. In this essay, we will focus on short white paper examples.

Short white papers are typically shorter in length than long-form white papers, typically ranging from two to six pages in length. They are designed to provide a concise overview of a particular topic or issue and are often used as marketing or promotional materials.

One example of a short white paper is a two-page document on the benefits of cloud computing for small and medium-sized businesses. The white paper might include information on the cost savings, flexibility, and scalability of cloud computing, as well as real-life examples of companies that have successfully implemented cloud-based solutions.

Another example of a short white paper is a four-page document on the importance of cybersecurity for organizations of all sizes. The white paper might include information on the types of cyber threats businesses face, the potential consequences of a cyber attack, and best practices for preventing and responding to cyber incidents.

Short white papers can also be used to introduce a new product or service. For example, a three-page white paper might be used to introduce a new software program, outlining its features, benefits, and pricing.

Overall, short white papers are a useful tool for providing concise, targeted information to a specific audience. Whether used for marketing, education, or persuasion, these documents can be an effective way to convey important information in a clear and concise manner.

White paper samples

short white paper examples

The result is a B2B white paper that can be read on a single bus ride. Click to Tweet When it comes to mid-funnel and bottom of funnel content, white papers are amongst the best tools at your disposal. You can also update colors from preset themes, embed videos and interactive quizzes and even add animations. It also contains a technical deep dive for more advanced readers. As patterns begin to emerge around the journey your customers take, you'll learn what actions on your part can help them to advance.

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36 White Paper Examples

short white paper examples

Finally, white papers are extremely useful for lead generation. Customize this template and make it your own! ADP — 5 steps to rid your small business of payroll stress ADP is a big name in the payroll software and HR services industry. Doing both research and identifying your audience will give you an understanding on how you can write your white paper. They can be mock-ups or client pieces. For something like a PDF file, that means a carefully edited and formatted document. Take some time to look at their demographics, motivations, objections, challenges, etc.

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White paper

short white paper examples

This is the best way to improve and create well designed white papers. Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd. Content is set on a one-column grid and each page is adorned with an icon placed in the top right-hand corner. Who Is Your Audience? This works as top-of-funnel content for the insurance company. The latest generation of white papers is interactive, immersive, highly visual, and more often open access.


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White Paper: What Is It & How To Write One (with examples)

short white paper examples

The design is immediately user-friendly. To make it easy for users to convert, they only ask two questions on their form, but they do it in a really smart way. This option is excellent for brand building, improving your search ranking, and getting your white paper shared online. A manager conversing with one of his team members may well be the two men on the cover. Policy white papers are in stark contrast to B2B corporate white papers, which appeal to specific target audiences with a mix of visuals, text, and research.

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10 Amazing WhitePaper Examples (& Useful Tips To Stand Out)

short white paper examples

At the bottom of each page, there is a short presentation of the brand. This template addresses the dangers of arsenic contamination. Are you seeing a trend? Today, its value is in the number of eyeballs it can keep glued to your content and the ratio of those viewers it convinces to click through to other sections of your website. But content marketers have started to discover the limitations of PDFs. If you like, then I would also like to provide some related information on White papers writing services on my official website. This white paper presents all the information that prospects who are already in a more advanced stage of the Even though this specific white paper is text-heavy, the visuals and quotations make it more appealing to readers.

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20+ White Paper Examples, Templates + Design Tips

short white paper examples

Key statistics are highlighted in accent colours. Therefore, the white paper template should be clear and understandable and if you base it on a straightforward document design you are sure to create a good white paper format. Titled, 50 Inclusive Fintech: Emerging fintechs for financial inclusion, this is the only beautiful B2B white paper we found on the subject of finance. So how can you create a white paper that helps reach these two goals? But you must match this to the interests of your readers if you're to Don't be afraid to crowdsource information from within your organization. The definition of white paper gradually changed from government-focused documents to flexible documents with a wide range of purpose for different industries.

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The 25 Most Beautiful B2B white papers on the planet > run frictionless

short white paper examples

Make sure to ask your freelance writing client which citing they want for their paper and if they wish to have in-text citation as well. Numbered List + Backgrounder Try this mix when you want to lighten up a backgrounder or spread some product-specific FUD Fear, Uncertainty and Doubt on competitors. You have to research your topic from credible sources and use formal writing to write your post, ensuring that you are speaking in the appropriate language for your client. Either way, the customizable travel white paper template helps you create a visual impact on your readers. Finally, the best white papers are tailored for a specific audience.


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5 White Paper Examples to Inspire You

short white paper examples

You can also use it to generate leads and increase brand awareness. Documenting the sources adds extra credibility to your articles and helps readers learn more about the topic. This will not only enhance the experience but also make it more relevant for the audience by providing information according to the specific interests of each user. Instead, focus on providing your readers with various helpful information. With the single-column grid, the white paper is near mobile-first.

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FREE 35+ Sample White Papers in PDF

short white paper examples

Bring in readers by speaking to their concerns and challenges, then focus on your solution's positive effects on the reader's professional and personal life. Recommendation: Automate the purchase-to-pay process to save costs and cut errors. This flavor is as light and lively as strawberry ice cream. Creators Digital Clarity Group, Pharma Marketing: Get Started on Creating Great Customer Experiences with Journey Strategies Description A well-defined customer journey strategy is critical to customer experience management CEM initiatives. Interactive buttons designed to drive readers from the white paper to another page were not widely practiced. White papers are highly effective marketing tools when used right. The bold use of color throughout keeps this white paper playful.

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