Pricing strategy of hul. Marketing Strategy of HUL 2022-10-21

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Pricing is a crucial aspect of a company's marketing strategy, as it determines the revenue and profitability of a product or service. The pricing strategy of Hindustan Unilever Limited (HUL), one of India's largest consumer goods companies, is based on various factors such as target market, competition, cost of production, and distribution channel.

HUL follows a market-oriented pricing strategy, which means that it sets the price of its products based on the demand and supply in the market. This allows HUL to stay competitive and attract customers by offering products at prices that are perceived as fair and reasonable.

One of the key factors that HUL considers while setting the price of its products is the target market. For example, the company may set a higher price for its premium products targeted at urban, high-income consumers, while offering lower prices for its mass-market products aimed at rural or lower-income consumers.

Another important factor that influences HUL's pricing strategy is competition. The company monitors the prices of its competitors' products and adjusts its own prices accordingly. This helps HUL stay competitive and avoid losing market share to its rivals.

The cost of production also plays a significant role in HUL's pricing strategy. The company takes into account the cost of raw materials, labor, and other expenses incurred in the production of its products, and sets the price based on these costs. This helps HUL ensure that it is able to generate sufficient profits from the sale of its products.

The distribution channel is another factor that affects HUL's pricing strategy. The company uses different distribution channels, such as supermarkets, department stores, and online retailers, to reach its target customers. The prices of HUL's products may vary depending on the distribution channel used. For instance, the company may offer lower prices for its products sold through online retailers to encourage more customers to purchase from these channels.

In conclusion, HUL's pricing strategy is based on a combination of market demand, competition, cost of production, and distribution channel. By considering these factors, the company is able to set prices that are competitive, fair, and profitable, while also meeting the needs of its target market.

Marketing Strategy of HUL

pricing strategy of hul

HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being. A faster exchange of information can benefit businesses as they are able to react quickly to changes within their operating environment. Brand managers exert a dominant influence on all decisions throughout the company. Hul: -Strategies of the top shampoo brands in India penetration of shampoos in urban areas is almost 100%. Project Report on the Financial Positions of HUL: For the year 2007, HUL achieved an overall turnover growth of 13.

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Pricing action to help HUL gain market share: Shirish Pardeshi, Centrum Broking

pricing strategy of hul

In addition, it operates salons offering personal styling and beauty solutions and spa treatments to men, women and children. HUL already has taken steps to minimize the same. The company claims to have by touched the lives of 700 million Indians, looking after their nutrition, hygiene and personal care and making them feel good, look good and get more out of life. Get your daily dose of business updates on WhatsApp. And Unilever is taking the learnings from India to other markets to handle recession and offer value to consumers.


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Unilever replicates HUL's affordable pricing strategy in US

pricing strategy of hul

Leveraging the latest IT technology. Hindustan Unilever was established by the merger of Hindustan Vanaspati Manufacturing Company, Lever Brothers India Limited and United Traders Limited in 1956. . The two companies had significant overlaps in personal products, specialty chemicals and exports businesses, besides a common distribution system since 1993 for personal products. In order to regain this, HUL can either opt for further price cuts, promotional offers or invest more in brand building, but these are likely to affect profitability. The move bares the stress in the fast-moving consumer goods FMCG industry where companies are striving to revive demand badly affected by overall inflation in the economy.

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HUL (Hindustan Unilever) Marketing Strategy & Marketing Mix (4Ps)

pricing strategy of hul

Manufacturers must adapt and be able to produce products in smaller batch sizes to win the battle on the shelf It is necessary to have the freshest product. In the present scenario, the Indian economy is on a bullish run. Both organizations were going after similar crude materials, both were engaged with huge scope promoting family items and both utilized comparable conveyance channels. Heavy onslaught of competition in the core categories from emerging players like ITC will result in higher advertising expenditure. IIDE makes its students capable to analyse and curate such campaigns and studies.

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success: Pricing Strategy of HUL

pricing strategy of hul

ADVERTISEMENTS: The financial year 2011 poses huge challenges to the company as its power brands are losing market share to local and regional players. Marketing Strategy of HUL Hindustan Unilever analyses the brand with the marketing mix framework which covers the 4Ps Product, Price, Place, Promotion. To keep up a more fruitful brand an incentive there must be brilliant coordination and incorporation between the brand chiefs in the showcasing division. HUL Hindustan Unilever Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. If you would like to gain these skills yourself, IIDE offers Thank you for reading! Social : The third aspect of PEST focuses on forces within society such as family, friends, colleagues, neighbours and the media.


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Pricing strategy of shampoo hul Free Essays

pricing strategy of hul

Within the personal care segment, in soaps or categories which are highly penetrated, the trend is a little different. Sources: Company, Edelweiss Research and Emkay Research, 27 August 2010. In the oral care sector of the division, its portfolio comprises Close- up and Pepsodent toothpastes, toothbrushes and toothpowders. Colgate-Palmolive also has a presence in the personal products category with brands such as Palmolive soaps, shaving products and Charmis face cream. Therefore, when Margarine Unie and Lever Brothers merged in 1930, the products already had considerable presence in India. The business is backed by contract farming in Punjab and Karnataka.

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Unilevers Prices and Pricing Strategies Unilever maintains a wide variety of

pricing strategy of hul

Health conscious environment friendly customers. History of HUL 3. They are purchasing the small unit of product but they are regular customer of those products. In 1993, it acquired the Kissan business from the UB Group and the Dollops ice cream business from Cadbury India. In March 2015, Unilever affirmed it had agreed to procure REN Skincare, a British specialty skincare brand. The primary focal point of Unilever is to make an omni-channel communication showcasing the organization where clients can draw in with the organization from any place they need to buy from any place.

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hindustan unilever: Mixed pricing is HUL's answer to inflation eating into demand

pricing strategy of hul

Interestingly many of these products, and especially those in categories like fabric wash, personal wash and beverages, derive over 50 per cent of their sales from rural areas. I look at it this way. Modern trade is going faster, e-commerce is growing faster and all value-added segments are showing much higher momentum on these channels. This strategy will be used when TrackR is being launched into the market. Competitive pricing policy is setting the price of the product based on competition of that particular products, this policy is used when a two company produce the similar kind of products. A mild winter also hurt sales of winter-care creams. Despite healthy operating profits and lower tax provision during the quarter, the net profit increased by a meager 3.


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