Gulliver's Travels, written by Jonathan Swift in 1726, is a satirical novel that uses the fantastical story of a man's travels to different lands to comment on the society and politics of Swift's time. Through the character of Lemuel Gulliver, Swift pokes fun at the behaviors and customs of the people he encounters and presents a satirical view of human nature.
One of the main targets of Swift's satire in Gulliver's Travels is the political climate of Europe in the early 18th century. The Lilliputians, for example, are a small and petty society that is constantly at war with their neighbors, the Blefuscudians, over trivial matters such as which end of an egg to crack. This is a clear commentary on the constant state of conflict and territorial disputes that plagued Europe at the time. Similarly, the giant inhabitants of Brobdingnag are depicted as being far more rational and civilized than the Europeans, suggesting that Swift saw the societies of his time as being overly focused on power and conquest rather than on the well-being of their citizens.
Another aspect of society that Swift satirizes in Gulliver's Travels is the inherent pride and vanity of human beings. The Laputans, for example, are a society of intellectuals who are so consumed by their own theories and ideas that they are completely out of touch with reality. Their obsession with abstract thought and their disregard for practical matters is meant to be a commentary on the intellectual elite of Swift's time, who he saw as being overly concerned with their own status and reputation rather than with the needs of society as a whole.
In addition to these broad themes, Swift also uses Gulliver's Travels to mock specific aspects of 18th century society, such as the emphasis on etiquette and social status. The Houyhnhnms, a race of intelligent horses, are portrayed as being much more civilized and rational than the humans they encounter, and they view the latter's obsession with status and appearance as childish and foolish. This is a clear commentary on the shallow and superficial nature of society at the time.
Overall, Gulliver's Travels is a satirical work that uses the story of a man's travels to different lands as a means of commenting on the flaws and shortcomings of 18th century European society. Through the character of Gulliver, Swift pokes fun at the petty politics and superficial concerns of the people he encounters, presenting a scathing critique of human nature and the society in which he lived.
Pharmasim Simulation — Elizabeth Barrett
Do not make mistake here. Because of this, we will geographically target our market at grocery stores. It will also be used to highlight the relationship the product has with Allround. By including both young and mature families in our target market, we believed we would see an increase in usage. For example, we did not initially target young families.
TIP: add new product in Cough Total market share is the 2nd top, 23. Threats -Consumers perceive alcoholic content in OTC medication negatively. Many consumers are already aware of the Allround brand 74. Because of this, we will prioritize direct channels for our distribution. Changes in climate could potentially increase or decrease the demand for OTC products. We believe this is a good opportunity to market a new product and profit. Both competitors produce a 4-hour allergy capsule; Allstar will create an allergy remedy in the form of a 4-hour allergy capsule see Appendix B.
Tip: Keep focus on Allround, can modify to add more function, eg. On new products, our strategy will focus on heavy primary and benefit, with some comparative advertising. What are the basis for this allocation. Coupon is also needed to increase sales. Allstar is only focusing on the cold category, which makes up a small portion of the available market.
When introducing new products, we will use the same trade allowances as Allround and decrease the discounts once the new products establish a market presence over future periods. Motivational factors vary for the various sales channels: large grocery stores, mass merchandisers, and chain drugstores are incentivized by turnover and allowances, and independent drugstores by the number of sales people on the account. Allstar must adjust its pricing to reflect inflation rates in the market as this will have a negative impact to net income, as costs will continue to rise. According to the research, our target market shops predominately at grocery stores for cold and cough medicine. And you can notice that, total sales of other three segments, cough, allergy and nasal is about 40% total market share, with also similar growth rate of Cold segment. Our product formulation: analgesic, antihistamine, decongestant, cough suppressant and alcohol see Appendix A.
To review the performance of Periods 1 through 8, see Appendix E. Also, spend good discount for the other two order sizes. Because of this, we have allocated more salesmen at these channels. To incorporate a new product successfully, our marketing needs to be geared towards those suffering from allergies in a wide age range. We observed that members of our target market young families, mature families, empty nesters and retirees were primarily concerned with the effectiveness of a medicine, and had a smaller amount of concern for the price of the product. So, this guide bring the wining tips to get the top sales and profit, and stock prices in both competitions.
Our promotional allowance consisted of 10% Independent Drugstores, 18% Chain Drugstores, 17% Grocery Stores, 18% Convenience Stores, 12% Mass Merchandisers and 15% Wholesalers. While Allround is a leader in brand awareness and brand most frequently purchased, there are direct competitors to Allround. Save up to 80% versus print by going digital with VitalSource. Because Allround is a leader in the market with heightened brand awareness and consumer confidence, the relationship with Allround can be used to our advantage. Charlottesville, VA: Interpretive Software, Inc. If you read to this part, you get 50% of winning the game. We will price new products competitively using penetration pricing based upon where the competitors are in the market and once consumer loyalty and market presence are established, we will increase the pricing to an optimal level as to maximize net income, while continuing to increase our market share.
With the addition of the new product, we had a separate advertising budget for that. Allstar must be aware of the various formulations of the competitors, be selective in considering new products to market, and pay attention to newly offered products and the markets the competitors are targeting. If you still need free support for rounds 1-2 after reading, email: You will manage a company: Allstar. During this period, we introduced a line extension, Allright, a 4-hour allergy capsule. Therefore, we need to check reports to identify sales of each channel, and then do some excel calculation to allocate sales staff for each channel. Currently, the most reported symptoms are aches, chest congestion, and coughing. We will maintain a channel sales force according to demand for the products.
Allround has a moderately high retention rate among its consumers. When Allround introduces a line extension, we will not devote the majority of our advertising budget to promote it. Allround will be reformulated by removing alcohol and replacing the cough suppressant with an expectorant and will target day-time sufferers as well as children. Additionally, as Allround treats several different symptoms, it can be appealing to a large market with varying symptoms. GOOD HEALTH AND SUCCESS! Keep balance among promotion, advertising, digital marketing and sales force. Increase sales force to higher than top competitors Allocate sales force based on sales of each channel. This strategy will be used regardless of the product's life cycle stage.
During this period, we decided to discontinue Allround+ due to lack of sales. Our push strategies will include our sales force to help promote the brand and detailers to help obtain recommendations from the medical community. When a channel segment is experiencing growth, we will increase the amount of sales force present at these locations. Our sales force also works to maintain relationships with the key decision makers at each of these channels. Price and also discount level will affect sold units of each round.
The strategy used in the future will be determined after an in-depth analysis of the market and evaluation of the new produce. Only 14% of total marketing expenses allocated to sales force. The issue is that, other brands are more focus in one or two symptoms and are getting higher market share in that market segments. One of the key to win competition is setting Price for each product. For psychographic considerations, the interests and opinions of the target market were considered. Note to increase total number by checking competitors' sales forces. Order custom essay Marketing Plan for Pharmasim with free plagiarism report It is evident that Allstar Brands needs a detailed marketing plan in order to positively progress in the future.
