Identity prism is a term coined by sociologist Stuart Hall to describe the various identities that an individual holds and how they intersect and overlap with one another. It is a way of understanding how an individual's identity is shaped and influenced by the various social, cultural, and historical contexts in which they exist.
At the core of the identity prism is the concept of intersectionality, which acknowledges that an individual's identities and experiences are not isolated, but rather intersect and intersect in complex ways. For example, a person's race, gender, class, and sexuality all intersect and influence their experiences and how they are perceived by others.
One way to visualize the identity prism is to think of it as a multidimensional cube, with each dimension representing a different aspect of an individual's identity. For example, one dimension could be race, another could be gender, and another could be class. Within each dimension are multiple identities and experiences, and the way in which these identities and experiences intersect and overlap with one another creates a unique and complex identity for the individual.
The concept of the identity prism is useful in understanding the ways in which power and privilege operate in society. For example, an individual who holds multiple identities that are perceived as privileged (such as being white, male, and middle class) may have more social and economic advantages than someone who holds identities that are perceived as marginalized (such as being a person of color, female, and working class).
However, the identity prism also highlights the fact that individuals do not fit neatly into one category or identity, and that there is a wide range of diversity within each dimension of identity. This means that it is important to recognize and respect the complexity and nuance of an individual's identity and experiences.
In conclusion, the concept of the identity prism is a useful tool for understanding the ways in which an individual's multiple identities intersect and overlap with one another, and how these identities are shaped by social, cultural, and historical contexts. It highlights the importance of recognizing and respecting the complexity and diversity of individual identities and experiences.
Crafting your brand identity with the Brand Identity Prism [Free Template]
What does it look like? Whereas, in case of Pepsi, it is very youthful and smart. If you are a deodorant brand you must assign an image of a person smelling nice, spreading happiness, and catching eyes wherever he goes. It reflects ideas like minimalism, reliability, power, and innovation. Some brands' cultures are deeply rooted in their country of origin. This differentiated narrative can become stronger, clearer, and more visible to all stakeholders by strengthening this identity by concentrating on important aspects of the prism. This is because each customer aspires to become their ideal self and are drawn to brands that help them achieve this goal. Brands generally help in achieving certain aspirations that consumer have and self-image describes just that.
The Brand Identity Prism: what it is and how to use it
Conclusion Brand Identity Prism model is not very hard to understand, however you need to map all the elements together in order to get good results of your brand identity. This is exactly why relationships are a crucial element in brand identity prism. Kapferer Brand Identity Prism tells us how to build a story and give the brand a much-needed identity considering six important facets of brand identity. The logo, the colour, the tone, the music, the mascots etc. These could be that of a friend, a caregiver, a guide, or even a lover! It deals with many aspects including how your team is in sync with each other and with the customers.
Kapferer Brand Identity Prism
Whenever I go to buy notebooks, I always ask for Classmates, Why? In the case of Coca Cola, you might recollect a festival being celebrated with family, where all the members are having a good time, sharing the drink, making new relationships etc. So, the brand encourages self-love and diversity to fulfill this role. To distinguish yourself from your competitors and to establish your brand name in the minds of your target audience, it is pivotal to have a brand identity. Because its communication and its most striking products build up over time, a brand will always tend to build a reflection or an image of the buyer or user which it seems to be addressing. The brand identity prism is a marketing framework created to aid brands in comprehending and enhancing all facets of their identities. But as a marketer you should know how both the brands have successfully created a unique brand identity to differ from one another. A company having a positive and relaxed work environment and a sense of ease in the work infrastructure can bring the most out of its staff.
