AirAsia is a low-cost airline based in Malaysia that operates in many countries across Asia, including Indonesia, Thailand, and the Philippines. The company has a decentralized organizational structure, which means that it operates through a network of independent divisions or subsidiaries, each of which is responsible for managing its own operations and decision-making.
One of the key features of AirAsia's organizational structure is its focus on cost-cutting and efficiency. The company's decentralized structure allows it to respond quickly to market changes and adapt to new conditions, as each division has the autonomy to make decisions and take actions that are best suited to its specific market and local conditions.
AirAsia's decentralized structure also enables it to maintain a strong local presence in each of the countries it operates in, as each division is able to tailor its operations and services to meet the needs and preferences of local customers. This helps the company to build strong relationships with local communities and to maintain a competitive advantage in each of its markets.
In terms of leadership and management, AirAsia has a flat organizational structure, with a relatively small number of top executives and a large number of middle managers and front-line employees. This structure allows the company to make decisions quickly and to empower its employees to take initiative and make decisions at the local level.
Overall, AirAsia's decentralized organizational structure has been a key factor in its success as a low-cost airline. By focusing on cost-cutting and efficiency, and by empowering its employees to make decisions and adapt to local conditions, the company has been able to maintain a strong competitive advantage and grow its operations across Asia.
Analysing the AirAisa organisation of Malaysia
Ultimately this essay will conclude that, whilst. One of the important factors in achieving competitive advantage of Maybank is to improve the quality and speed of services through the introduction of information technology. According to Laudon and Laudon 2010 , almost the all firms and organizations use information technology to survive; they invest in information technology and systems because these investments will return a lot of advantages, such as; an increase in productivity, a decrease in costs and an increase in revenue. Increased profits and market share, competitive advantage and better service has given Maybank an opportunity to achieve its goal. Seats are available at various prices in different points of time.
Because of this and to create competitive advantage Maybank launch its Internet Banking. At that time there were 325 business organisations that were able to accept payment through internet banking. This CRS enabled AirAsia to introduce the first ticket less travel option and also provides features such as advanced boarding passes in addition to online booking that enabled the growth of AirAsia as these features attracted customers that did not have the time for purchasing tickets from counters and coming in 1 hour early for securing a seat on the aircraft. ATMs give a lot of opportunities and benefits to the customers of the bank. .
Besides, the mission has emerged to provide an efficient and empowered AirAsia workforce. It was the first mobile banking in Malaysia. There are many reasons why this could happen. In 2009 AirAsia ferried more than 22 million passengers and AirAsia is ASEAN Association of South Asia Nations carrier. This allowed the company to reach RM 500 million monthly total average transaction. .
Competitive advantage is reinforced when these cycles are aligned with company goals. However, this time is the time when the real story of the largest low-cost airlines began. If these cycles are interrupted, the synergies move in the opposite direction and then reduce competitive advantage. ATMs give a lot of opportunities and benefits to the customers of the bank. Threat from Substitutes In South Asia region there are several possible substitutes for airline industry, such as; trains, buses, cars or ships.
Organizational Structure And Management System Of Airasia
Nowadays every organization has mission and vision statements, which show what organization is — mission and a view of what organization wants to be — vision. There are two major sources of cost savings and improved revenue. The company stresses the importance of work life balance and strives to create a happy workplace. Get a Discount Leans Distribution System —Offering a wide and innovative range of distribution channels to make booking and travelling easier. By using it AirAsia is the best lowest cost airline company in South Asia. The employees within each functional department interact with each other exclusively, and then department heads communicate with each other. .
This portal bring the convenience of online banking for its customers, who can open an account, check balances, transfer funds, settle bills and shop online via this site, which employs 128-bit SSL security technology. They are safety, low fares, service and simplicity. Therefore Maybank is always on the way to improve its service. Increasing the ways of interaction between the company and customers, has given Maybank opportunity to increase and improve understanding of the needs and desires of customers. Maybank always has been the first to introduce new technologies, thus providing greater benefits and opportunities for its customers. On the other hand, successful companies like Google seemed struck in a trap in which it cannot move from its existing business model and strategy, though it is not for want of trying.
Collaborative design efforts that employer internet technology can link designers, suppliers and customers, thus reducing costs and speeding the process of new ideas generation. These benefits include competitive advantage, achieving the goal of the company, better service for customers and increase profits and market share. This is possible to coordinate team bonding and apply good working policies to the AirAsia workforce while bonding good ties between workers and top management. When passengers feel safe, they can overcome their aversion to flying, especially in smaller airplanes like Boeing 737s. Indeed the trend for the last decade has show a decline in Revenue Passenger Kilometer growth, which is used as a measure of the airline industry.
Later, due to its expansion to the South Asia markets Maybank launch the Maybank RegionLink Service. For example, its close relationship with Airbus has enabled the company to get a sizeable discount for purchasing aircrafts. When successful, guests find air travel to be an enjoyable, hassle free experience 2. An important feature is that Open Skies seamlessly integrates with the already implemented YMS so that the systems can be used in unison for pricing and revenue maximization by providing information on bookings, schedules etc and driving down the costs of operation at the same time. This takes into account the operating costs and aids AirAsia to optimize prices and allocate capacity to maximize expected revenues. Increased profits and market share, competitive advantage and better service has given Maybank an opportunity to achieve its goal.
. As a result, sales volume would be lost and the utilization of airplanes would decline. In the case of Maybank, IT was one of the essential factors of growth and continued leadership of the bank. Even though the period of effectiveness is shorter nowadays than it once was, robustness is still a critical parameter. This paper examines the leadership styles of the leaders of Malaysia's two largest airlines - Malaysia Airlines and Air Asia.
Therefore Maybank is always on the way to improve its service. All businesses undergo what can be described as a financial S curve, which is similar to the product life cycle curve. Therefore, if an airline could provide low fares, it could be profitable if there is high sales volume. The first is the hidden competition curve. The second is market power, which is obtained when there is a larger pool of resources, vertical integration or the power of negotiation. In Maybank firmly believe that effective knowledge sharing is a source of competitive advantage.
