Virginia slims slogan. 50 Years Ago Today: Virginia Slims Circuit Kicks Off 2022-10-24

Virginia slims slogan Rating: 7,5/10 1895 reviews

Virginia Slims is a brand of cigarettes that was introduced in 1968 by Philip Morris. The brand was marketed specifically towards young, fashionable women with the slogan "You've come a long way, baby." This slogan is often cited as a major factor in the brand's success and has become one of the most iconic and memorable advertising slogans in history.

The slogan "You've come a long way, baby" was designed to appeal to the feminist movement of the late 1960s and early 1970s. At the time, women were fighting for equal rights and opportunities, and the slogan was meant to celebrate the progress that women had made and encourage them to continue to strive for equality. The slogan also played on the idea that Virginia Slims were a more modern and sophisticated alternative to traditional cigarettes, which were often associated with men.

The slogan "You've come a long way, baby" was accompanied by a series of ads that featured women in various settings, such as offices, universities, and sporting events, all of which were traditionally male-dominated spaces. The ads depicted these women as confident and successful, and the message was clear: Virginia Slims were a symbol of progress and empowerment for women.

Despite the popularity of the Virginia Slims brand and its slogan, it is important to note that cigarettes are harmful and can lead to serious health problems, including cancer, heart disease, and respiratory issues. While the brand's marketing may have been designed to appeal to women's empowerment, it is important to remember that smoking is not a healthy or positive activity.

In conclusion, the slogan "You've come a long way, baby" has become one of the most iconic and memorable advertising slogans in history. It was used to market Virginia Slims cigarettes to young, fashionable women and was designed to appeal to the feminist movement of the time. While the brand may have been successful in appealing to women's empowerment, it is important to remember that smoking is a harmful activity that can lead to serious health problems.

Virginia Slims [1990

virginia slims slogan

Started 13 years old now 29 almost 30 years old june 9th. We were lucky that there were nine of us who were prepared to do it. A Cigarette Marketing to Women The Philip Morris Company introduced Virginia Slims on July 22, 1968. It was piss poor advertising, but John T. .

Next

Virginia Slims

virginia slims slogan

Retrieved 9 August 2020. Female celebrity smokers by brands 2 53 am posted in camel davidoff dunhill kent marlboro viceroy 0 comments all those cigarette brands smoked by more than one celebrity. Tinling, pictured center, was a popular figure amongst the Virginia Slims players. While it is true that there were laws in many areas making it illegal for women to smoke, the Virginia Slims campaign was intended to show the rights that women have already gained in their fight for equality. Introducing Virginia Slims fashions.

Next

Virginia Slims Cashes in on Women's Lib, Declaring: 'You've Come a Long Way, Baby'

virginia slims slogan

A Virginia Slims ad carrying the slogan Find your voice was swiftly amended after it was criticised during a class-action suit filed by Florida residents with smoking-related illnesses. Marginally successful, this packing remains on the market today. On the topic of intelligence, it was the models wearing glasses who were ranked as most intelligent, with smokers ranked as least intelligent. A report by the In the 1960s and 1970s, the themes of Television and print ads often featured well-known models and designer fashions. Szymanczyk, adding that using the slogan in the first place "was my mistake.


Next

VIRGINIA SLIMS DROPS AD SLOGAN TO MOLLIFY CRITICS

virginia slims slogan

Otherwise, nothing was ever going to happen. Indoor tournaments were a particular feature of the Virginia Slims Circuit. Although early marketing concepts depicted soft packs, Philip Morris decided to use a box-pack design only. Like rebecca said you try different brands cigarettes. Experimenting with colored tennis balls, hoping we could see them better in poor light! By the end of 1992, the ad campaign broke away completely from the previous long lived style with outdoor activities and even a few men! Research has some answers.


Next

Virginia Slims Modern Ads

virginia slims slogan

It is likely that this packing will continue to be supported. Now they just needed a catchy marketing campaign that appealed to women. The event ranks as the oldest women-only Tour-level tournament. In 1993, a 10-pack version of Lights 100's was introduced, with 10 cigarettes per pack, costing approximately half the price of a 20-pack. The campaign created by the famous leo burnett agency was extremely successful. If so why do you choose to smoke longer cigarettes than most people and do you receive a lot of comments on them.

Next

Virginia Slims Black

virginia slims slogan

The pop singer and mother of two is also addicted to smoking. The answer came the following year. Click virginia slims to see all the other ads by this brand. Landry, Philip Morris marketing chief at the time, took notice. As for the journalists — they really acted like they had been relegated if they had to cover us.

Next

Is Smoking Still Viewed as Sexy?

virginia slims slogan

And men were also in control of the tournaments, as promoters. Robin roberts never seen her smoke at the tables. This packing is steadily displacing the classic soft pack. And yet, the battle was far from won. In 1989, Superslims Lights 100's were introduced in response to ultra-thin 21mm 0. Szymanczyk, had testified at the hearing and found himself on the receiving end of pointed questions about the slogan. In all, there have been 11 packings introduced or test marketed in the U.

Next

Luxury Weed Brand Riffs on Iconic Virginia Slims Ads for 4/20

virginia slims slogan

Celebrities who smoke virginia slims. Yes christine i smoke. And then when the celebrity comes outside just as he she puts fire to tip of the cigarette jump out and yell surprise. She was smoking a cigarette. Female celebrities who are smokers. Photo by Getty Images For Rosie Casals, who lost to King in the final at San Francisco, the week was particularly special.

Next

“You’ve Come A Long Way, Baby”: Virginia Slims and the Women’s Lib Movement

virginia slims slogan

Perhaps to an extent. Though they remained aligned with the tennis federations of the old guard, players like Margaret Court, Virginia Wade, Evonne Goolagong and Chris Evert made the odd foray onto the new circuit that first year as well, while the Slims stalwarts still played some of the almost 50 non-Slims events that were also staged that year, including the majors. Reynolds, British American Tobacco, Lorillard Tobacco and Liggett Group are opposing a punitive-damage action, arguing that they should not be punished further as they have amended their behavior. In 1971, new regulations came into effect in the United States banning the advertising of cigarettes on television and radio; tobacco companies needed other avenues for promotion, and sports sponsorship remained open to them. The last time i saw a good looking woman smoking one of those at a club she was being hit on by 3 guys at the same time.

Next