Tivo case analysis. TiVo [10 Steps] Case Study Analysis & Solution 2022-11-03

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TiVo, Inc. is a technology company that specializes in developing and marketing digital video recorders (DVRs). Founded in 1997, the company quickly gained popularity for its DVRs, which allowed users to record, pause, and rewind live television. In the early 2000s, TiVo faced significant competition from cable and satellite providers, who began offering DVRs as part of their service packages. Despite this competition, TiVo was able to differentiate itself through its user-friendly interface and advanced features, such as the ability to record multiple shows at once and to recommend shows based on the user's viewing habits.

However, as the market for DVRs matured, TiVo struggled to maintain its competitive advantage. The company faced pressure from low-cost competitors and the increasing prevalence of streaming services, which offered on-demand content without the need for a DVR. To address these challenges, TiVo diversified its product offerings and entered into partnerships with other companies.

One of the key strategies that TiVo employed was to license its technology to other companies. This allowed TiVo to expand its reach beyond the DVR market and to generate additional revenue streams. For example, the company entered into a partnership with Virgin Media, a British telecommunications company, to provide DVRs to its customers. TiVo also licensed its technology to cable and satellite providers, such as DIRECTV and Comcast, which helped to drive adoption of its products.

In addition to licensing its technology, TiVo also diversified its product offerings by entering into new markets. For example, the company developed a line of digital video players that allowed users to access streaming content from a variety of sources, such as Netflix and Hulu. TiVo also developed a product called the TiVo Bolt, which combined the features of a DVR with those of a streaming device. This allowed TiVo to tap into the growing market for streaming content and to remain competitive in the face of increasing competition from streaming services.

Despite these efforts, TiVo struggled to maintain its market share and profitability. The company faced intense competition from low-cost rivals, and the rapid proliferation of streaming services made it difficult for TiVo to differentiate its products. To address these challenges, TiVo made a number of strategic acquisitions, including the acquisition of analytics firm Digitalsmiths and the acquisition of Aereo, a start-up that offered a streaming service for live television.

Overall, TiVo's efforts to diversify its product offerings and enter into new markets have helped the company to maintain its relevance in the face of intense competition. However, the company's success will depend on its ability to continue to innovate and to offer products that meet the needs of a rapidly changing market.

TiVo Case Study Solution and Analysis of Harvard Case Studies

tivo case analysis

At first, TiVo had contract based employees. Therefore, it is necessary to block the new entrants in the industry. The alternate solution for TiVo is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. Porter Five Forces Analysis for TiVo Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. Are there any specialized skills needed to solve the problems identified in the Case? The decision that is being taken should be justified and viable for solving the problems. Firstly, the introduction is written.

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TiVo Case Study: Strategic Management

tivo case analysis

Stars are those strategic business units with high market share and high market growth rate. After introduction, problem statement is defined. What's swot in strategic analysis? The planned partnership with DirecTV and AOL brings along many positive aspects. In the problem identification stage, the problem faced by TiVo is identified through reading of the case. Bringing SWOT into Focus. Also without a proper evaluation, Keast will not know the strong points of the product which should be focused on in the marketing campaign.

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TiVo [10 Steps] Case Study Analysis & Solution

tivo case analysis

The first-mover advantage in a new market brought high media- awareness in the beginning. For the first time ever, audiences were no longer forced to make their schedules around their favorite programs. Brushing up HBR fundamentals will provide a strong base for investigative reading. This change is also what made many networks and advertisers wary of this new item. And the buyer power is low if there are lesser options of alternatives and switching. .


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TiVo Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

tivo case analysis

Another challenge is the threat of substitute products. In my opinion TiVo follows the right track as they try to communicate with networkers and the advertisers and work on a concept that benefits all. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Here, the customer does not have to choose between TiVo and competition, but to choose whether or not to pay extra for TiVo. They found out that the price was too high and that TiVo will gain more customers with a lower price. Besides, there are quite a few providers who provide the service free of cost; only equipment costs need to be paid. Academy of Management Journal, 25 3 , 510-531.


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TiVo Case Analysis: Highs and Lows Essay

tivo case analysis

The loyalty did not come from the fact that there was no substitute product, but because they liked the way how TiVo integrates in their daily life. However, imitation is done in two ways. The loyalty of viewers goes up, since they are able to watch e. Additionally, the new pricing enables TiVo to operate in a new pricing category and will leave the premium price sector. Determine what additional information is needed but not present in the Case to develop a complete picture. On one hand, TiVo can learn from the experience of the partners and use their strength. Besides, AOL provides support to TiVo in terms of service provision, etc.

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Tivo Case Analysis Essay Example

tivo case analysis

They actually tried to work together with advertisers and networkers. Although EchoStar has decided to move an appeal to higher courts, it is believed that no major upturn in its favor would inure. Place The complexity of the product and the novelty of the technology have made effective entry into retail establishments difficult. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. Initially, fast reading without taking notes and underlines should be done. Commercials would be more effective. V accounted for 70% of TiVo's costumers.

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Tivo Case Analysis

tivo case analysis

In the context of this company, it is seen that not much revenue could accrue through advertising networks, since one of the objectives of DVR is in terms of avoiding advertisements or commercial broadcasts during programs. In fact, when it comes to television entertainment, families spend their money unwisely without pondering the pros and the cons of each service. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. Brodie Keast, VP of marketing and sales, must come up with strategies to boost the company's sales. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.

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TiVo Case Study and Changing Market Analysis Free Essay Example 1864 words

tivo case analysis

Implementing a networking executive strategy. However, the new entrants will eventually cause decrease in overall industry profits. The Comcast deal was more than enough to turn the tide however, and shares of TiVo were up more than 50 percent in early morning trading Tuesday. Latest trends indicate, the formation of partnerships between satellite services providers and firms supplying DVR devices and services, giving them access to distribution networks, programming content and web access. Nonetheless, one look at the sales shows that not everything went in the right direction.


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TiVo

tivo case analysis

The other was to raise awareness with controversial and provocative commercials without emphasizing on product features. . Quarterly data, in thousands. TiVo released an IPO in 1999 and price of stock has fluctuated significantly over the years. This research was aimed at seeking options as to how TiVo could increase their customer base. It developed its own DVR and sells it while other companies give these on rental or even free. Therefore, in-depth understanding f case guidelines is very important.

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tivo case analysis by balvinder

tivo case analysis

TiVo makes it possible to save TV programs on hard drive and replay them if required. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. Marketing efforts within the last few months have striven to address the fact that this is the same quality product with a new look. TiVo needs to defensively protect its current market share and to offensively look for ways to increase it through improved marketing strategy. The problem has already been revealed. SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Social factors: The social attitude of the society leads to purchasing decisions of the consumers.


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