Marketing mix example essays. Marketing Mix, Essay Example 2022-10-23

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The marketing mix is a crucial concept in the field of marketing, and it refers to the combination of elements that a company uses to promote and sell its products or services. These elements, also known as the "four Ps" of marketing, are product, price, promotion, and place. In this essay, we will examine an example of how a company can effectively use the marketing mix to successfully market its products.

Let's consider a hypothetical company that sells organic, fair-trade coffee. The first element of the marketing mix is product. In this case, the product is high-quality, organic, fair-trade coffee. The company has worked to source the best beans from small, independent farmers and has developed a unique roasting process that enhances the flavor of the coffee.

The second element of the marketing mix is price. The company has carefully considered the price of its coffee, taking into account the cost of production, the target market, and the competition. They have decided to position their coffee as a premium product, with a price point that reflects the quality of the beans and the ethical sourcing practices.

The third element of the marketing mix is promotion. The company has a strong online presence, with a well-designed website and a active social media accounts. They have also partnered with local coffee shops and cafes to serve their coffee and have invested in targeted advertising campaigns to reach potential customers.

The fourth element of the marketing mix is place, or distribution. The company has made its coffee available for purchase through its own online store, as well as through a network of retailers and specialty food stores. They have also established relationships with wholesale distributors to make their coffee available to a wider range of customers.

Overall, the company has carefully considered each element of the marketing mix in order to successfully market and sell its organic, fair-trade coffee. By focusing on product quality, pricing strategy, promotion, and distribution, they have been able to create a strong brand and build a loyal customer base. This example illustrates the importance of the marketing mix in driving the success of a product or service.

Marketing Mix Essay example

marketing mix example essays

These McDonald restaurants will often have a drive though service so customers can buy their products quickly. All of this will result in Cadburys PLC receiving a good profitable income …show more content… The original packaging I believe is not very successful as it doesn't grab your eyes when scanning the shelves; therefore I will change it so it looks very appealing so this be even more beneficial to Cadburys PLC. Similarly, a service experience is more satisfying for a consumer who plays an active role by being involved in the service delivery process. Eds , Strategies in Global Competition, Croom Helm, New York, NY, pp. Welfare and bio security audits are carried out by independent experts. As suggested by Gummesson 1995 , customers do not buy goods or services, but fulfil their wants by the services which deliver values to them.

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Marketing Mix Essay

marketing mix example essays

The price of the product does change. Price Economical, luxury, and high-end are some words that come under product pricing. In the case of Nike, the product that the company was marketing was its golf clubs. These include the product lifecycle, product line and the product mix. The quality of the meat is checked by the staff to ensure that it is at top quality. The report will therefore, be based on Safestore company and its adopted marketing mix.


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Marketing Mix Essay Examples

marketing mix example essays

With this new service, customers can make multiple orders with no extra charge on the same delivery run. Colonel sanders had done several jobs such as railroading and operating a steam powered ferryboat but he always loved cooking. This means the business will have less time to spend on other tasks such as creating new products, expanding and improving products Week 2 Mkt421 Marketing Mix Paper Essay Example Product is the goods or services that the organization is offering to the consumer. Changing Role of Consumers The greatest change in the marketing realm in the 21st century has been the shift from being product-oriented to being market-oriented. Service gains growing significance in terms of gaining competitive advantage and product differentiation Constantinides, 2006. Better communication increases customer trust and reduces the number of customers lost to competition. Marketing mix management is not likely to be a universal approach to marketing.

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Free Marketing Mix Essay Examples and Topic Ideas on GraduateWay

marketing mix example essays

Some key processes include advertising, branding, public relations and publicity. Once all these factors are put in place, the marketing strategy can be said to be complete and as such positive results can be expected from such an approach. There is a rise in globalization and market fragmentation. Lausanne, Switzerland: AVA Pub. These are the Commodity, cost, channel, and Communication.

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Marketing Mix, Essay Example

marketing mix example essays

Price is the amount that the customers pay for the product, the element which creates sales revenue. Customers are seen to be more experienced in terms of their knowledge in marketing, better informed, more independent, critical and demanding, as well as seeking to take control of their personal information. Pricing of a product is affected by a number of factors such as competition and market share. For a long time, business managers ignored the aspect of marketing and paid much emphasis on the production of goods and services. Nathan is the head of marketing at CoSchedule. Safestore commenced its initial television ad in 2012. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed.

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15 Inspiring Marketing Mix Examples To Help You Create Yours

marketing mix example essays

In such a case, the knowledge of employees becomes the fundamental source of competitive advantage and ignoring the importance of the fifth P — People — becomes difficult. The idea was to create a unique bottle shape that could become immediately associated with Coca-Cola. It takes into account the different forces from the environment which drive the marketers to produce diverse mixes in devising marketing strategies. These frameworks are then used in analysing how well orientated the company is in terms of its targeted customers through exploiting its internal resources. For example, Dell will allow the consumer to custom build a computer on their website. McDonalds also sells ice cream which is often called McFlurry. Introduction Marketing mix comprises of four elements which include price, product, promotion and distribution of the product.

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Marketing Mix Example Essays Free Essay Example

marketing mix example essays

This limited information about the customer base also means that they evaluate their performance merely on marketing share figures. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. The marketing mix activity is a separate marketing activity, giving the reigns into the hands of the marketing department and giving it a sense of completion once the efforts have been made. The company was purposed to provide self-storage services to personal and household customers, as well as to business clients. Easy-jet is one of the most successful low cost short- haul ones in England as well as European. The Coca-cola products are sold at relative lower prices comparing to the competitors.

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The Marketing Mix: Price, Case Study Example

marketing mix example essays

All of these are basic to marketing decisions and need to be considered and adjusted thoroughly so that they can in combination guide the appropriate marketing programme that will bring about desired consumer behaviour as well as returns. At present, the rise of high-technology digital age is accompanied by an increasing usage of computers and internet. The uncomplicated concept is easy to memorize and apply. The marketing mix thus serves simply to support these customer contacts which often involve activities that are actually beyond the mix itself. The marketing system that delivers out high standards of living consists of many large and small companies seeking success. Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

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