Lakme company marketing strategy. History & Marketing Strategies of Lakme Brand 2022-10-26

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Lakme is a leading cosmetics and beauty brand in India, with a range of products including skincare, makeup, and hair care. The company has a strong presence in the domestic market and has also expanded internationally, with a presence in countries including the Middle East, Africa, and Southeast Asia.

One key aspect of Lakme's marketing strategy is its focus on innovation. The company regularly introduces new products and product lines, such as its popular 9 to 5 range of long-lasting makeup products, which are targeted at working professionals. Lakme also invests in research and development to ensure that its products meet the highest quality standards and meet the evolving needs of its customers.

Another important element of Lakme's marketing strategy is its strong brand image. The company has a reputation for offering high-quality products that are backed by science and research. Lakme also uses celebrity endorsements and sponsorships to build brand awareness and credibility, with popular celebrities such as Kareena Kapoor and Katrina Kaif serving as brand ambassadors.

Lakme also makes extensive use of social media and digital marketing to reach and engage with its target audience. The company has a strong online presence, with active social media accounts on platforms such as Facebook, Instagram, and Twitter, where it regularly shares product updates, beauty tips, and behind-the-scenes content. Lakme also uses targeted online advertising and email marketing to reach potential customers.

In addition to its digital marketing efforts, Lakme also relies on traditional marketing channels such as print and television advertising to promote its products. The company also has a strong network of retail outlets, including standalone stores and counters within department stores, which allow customers to browse and purchase products in person.

Overall, Lakme's marketing strategy is focused on building and maintaining a strong brand image, introducing innovative products, and using a combination of traditional and digital marketing channels to reach and engage with its target audience. This approach has contributed to the company's success and helped it become a leading player in the cosmetics and beauty industry in India and beyond.

Lakme Marketing Strategy & Marketing Mix (4Ps)

lakme company marketing strategy

The brand also ensured to benefit the larger section of the audience through this campaign, and hence they created a promo code and increased its online sales on their website by offering discounts to its audience. However, the entrance of herbal products and the rising awareness about chemicals in the make-up products is shaking the roots of Lakme and makes the future quite uncertain. Lakme has its salons widespread across major cities in India and is coming up with projects in new cities as well. Celebrity Endorsement of Lakme Lakme Campaigns The business model of Lakme also rests on some specific campaigns that play a big role in making the brand a household name. The campaign was a hit among the influencers and fans. Tata whose ownership changed hands in 1996 and is currently owned by Hindustan Unilever. Lakme is also the title sponsor of the biannual fashion event -Lakme fashion week which is conducted in the presence of the biggest stars, models, designers, hairstylists and makeup artists.


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Comprehensive Marketing Mix of Lakme

lakme company marketing strategy

The story behind the establishment of this brand is an interesting one. Also, Lakme has a completely exclusive range for models and glamour world. But, before diving into that, let us first learn about the company. Lakme Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. To drive the conversation further, Lakmé shipped a box full of Infinity products with a personalized note reminding them getting old virtually might be fun, but not in reality.

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Marketing Strategy of LAKME

lakme company marketing strategy

The brand has gained fame from the Lakme Salon along with Lakme Fashion Week events in the country. It is associated with FMCG industry and deals in personal care products. . He was concerned that women in India were spending a lot of money on beauty products. These franchise opportunities are available for entrepreneurs in different cities wherein the franchisees are required to offer services to customers at par with the standards of Lakme. Lakme beauty salon as well as Lakme fashion week have assisted the brand to realize its full potential. Lakme Product Strategy Lakme offers products and services stemming from a true understanding of the needs of Indian women.

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Lakme Business Model

lakme company marketing strategy

Conclusion About Lakme Launched in 1950, Lakmé was founded by J. It also stands unique by identifying consumer needs with its phenomenal product planning and execution just at the right time. They also make use of social media platforms like Twitter, Facebook and YouTube to endorse their products. The presence on social media like Facebook as well as making celebrities brand ambassadors have also helped Lakme reach the height of success in the cosmetic market. Winning entries got surprise gift hampers from LakméIndia.

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History & Marketing Strategies of Lakme Brand

lakme company marketing strategy

It has a well-designed website, it is easily available in all kind of stores including retail outlets, convenience shops, hyper markets, malls, etc. Through tremendous endorsements, advertisements and innovations it has a large and loyal customer base. Lakme beauty salon and Lakme fashion week show have helped the brand in unleashing its true potential. These strategies make the brand different from the other. In the business segment, it is primarily serving Lakme Lever Private Limited, which is a wholly-owned part of the company. Tata Year founded: 1952 Headquarters: Mumbai, India Annual Revenue: 2.

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Marketing Strategies That Helped Lakme Rule The Cosmetic Market

lakme company marketing strategy

Place — Lakme is the first brand in India, which is dealing with cosmetics on a large scale and leaved its footprint towards every corner of the country. All these activities helps Lakme to promote its brand positively and maintain a good relationship with customers. These segments aid the customer and the company in co-creating the products and services within the ecosystem where the brand and the users learn and benefit from each other. The TVC depicts a world where women hide behind mask to avoid the harmful effect of sun. However, the way Lakme enjoys its credibility is unparalleled. Identifying and organizing the elements of your marketing mix enables companies to make profitable marketing decisions at all levels.

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LAKME Marketing Strategy

lakme company marketing strategy

Lakme knew the best way to attract customers was to give them an image that they could be beautiful and elegant just like their favourite celebrities. Lakme to expand its presence started franchising in 2000. Lakmé has user-friendly websites with a virtual try-on feature that allows users to visualize and then buy products. Lakme Makeup Pro App Growth of Lakme Lakme ranks first in the colored cosmetics market in India. They make their process entertaining and fun-loving for the audience. According to the company, with its Lakmé Absolute Youth Infinity Skin Range, the brand was quick and smart enough to hop on FaceAppChallenged and drive the social media traffic in its favour. Marketing Strategy of Lakme analyses the brand with the marketing mix framework which covers the 4Ps Product, Price, Place, Promotion.

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Marketing Mix Of Lakme

lakme company marketing strategy

This is helping the brand to increase its share of hearts and share of the mind on the market. It also organises Lakme India Fashion Week twice a year to maintain its visibility and popularise the brand through all possible means. With its extensive experience in the beauty industry of over 35 years, Lakme provides its customers with a wide range of products and services. Lakme Salon - which offers show stopping collection, runway menu, salon offers, franchise options, teaching academy, gift cards, loyalty programs, salon locators, etc. The Implementation The brand has taken into account the consumer service, quality, cost-saving offers for the customers. Competitive Analysis — LAKME Marketing Strategy The rise of natural as well as Ayush Ayurvedic products is turning into a major rival to the beauty and Cosmetics company Lakme. As a result of its customer-friendly pricing strategy and approach, the company has experienced success both in terms of products and efficiency.

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lakme company marketing strategy

It is quite active even on social media via the Lakme Fashion Week page. Thus, Lakme started as a 100% subsidiary of Tata Oil Mills. According to the brand trust report the brand was placed 36 the in the India most trustworthy brands list. Well, we got you covered! It realises that pocket friendly and affordable rates will result in large volumes and eventually will lead to better profits. The new lipstick range, Enrich Satin was the centre of attention.


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