Kfc market segmentation. KFC Market Segmentation pdf 2022-10-12

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KFC, also known as Kentucky Fried Chicken, is a fast food chain that specializes in fried chicken. Founded in 1952 by Colonel Harland Sanders, KFC has grown to become one of the largest fast food chains in the world, with over 23,000 locations in over 150 countries. KFC is known for its secret blend of herbs and spices, which is used to coat its famous fried chicken.

One of the key strategies that has contributed to KFC's success is its use of market segmentation. Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This allows companies to tailor their products and marketing efforts to better meet the needs of specific groups of consumers.

KFC uses a variety of different market segmentation strategies to target different groups of consumers. For example, one of the key segments that KFC targets is families. KFC often runs promotions and offers discounts to families, and many of its restaurants have play areas or other family-friendly amenities to appeal to this segment.

Another important segment that KFC targets is young adults and students. To appeal to this segment, KFC often offers discounts and promotions that are specifically designed for students, such as discounted meal deals or special student-only offers.

KFC also targets busy professionals who may not have a lot of time to cook but still want a convenient and affordable meal. To appeal to this segment, KFC offers a variety of grab-and-go options, such as sandwiches and wraps, that can be easily taken on the go.

Finally, KFC also targets tourists and travelers, who may be looking for a familiar and convenient option while on the road. KFC has a strong presence in airports and other transportation hubs, making it an easy choice for travelers.

Overall, KFC's use of market segmentation has been an important factor in its success. By targeting specific groups of consumers and tailoring its products and marketing efforts to meet their needs, KFC has been able to grow into one of the largest and most successful fast food chains in the world.

KFC Marketing strategy

kfc market segmentation

Income is the primary decisive factor that producers consider before availing a particular type of product to consumers. Differentiation is essential in modern marketplace because of the ease with which organizations can either develop new products or source them from third party suppliers who are working with other big brands. . It also shows the extent to which people of a culture feel in umcormfatabe or comfortable circumstances. .

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[2022] KFC Japan Marketing Segmentation Targeting Differentiation Positioning Solution

kfc market segmentation

It is also highlighted that meals are made more appetizing by supplementing with fresh, tasty side dishes and rich home style dessert. Besides that, hectic personal lifestyle people in urban area that let them have more time at work and less pressure to wait for food. According to Hofstede, china has a low score of 10 which makes it a highly collectivist country while Australia has a high score of 90 which makes it a highy individualistic society. They encouraged the audience to lodge a complaint of dissatisfaction at their outlets. . . Both the selected segments customers can get their desired items from the nearby KFC restaurants.

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Marketing Analysis of KFC

kfc market segmentation

. Copy to Clipboard Reference Copied to Clipboard. They are served with the right kind of food that they require at that particular time. Another problem could arise in wrong interpretation. . Their target using base of segmentation which is geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation. .

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KFC Marketing Strategy

kfc market segmentation

The individuals who have similar traits or tastes are classified in a particular market segment. . . . . Let us know What do you think? KFC Consumer Profile KFC uses demographic segmentation to serve the target market that has both vegetarian and non-vegetarian customer segments.

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Marketing Concept and Market Segmentation at KFC

kfc market segmentation

Thus giving the opportunity to increase its sales volume and revenue. . . . The company was founded in 1930 by Harland Sanders and is headquartered in Louisville, Kentucky, United States. .


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KFC Market Segmentation pdf

kfc market segmentation

KFC also uses point-of-purchase displays and product placement to increase brand awareness and encourage customers to purchase its products. KFC also locates its outlets next to schools, market areas, colleges, and cinemas so as to attract more customers. The products for this segment include high quality rich in calories such as Fried chicken, sandwiches, and Burgers with high price including big deals and size. Besides that, KFC was taking care about the performance of their products to maintain of the quality of their products to compete well with their competitors. Substantial— This criterion enables the firm to determine the size of the market segment. . .

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KFC Strategies Marketing Project Report

kfc market segmentation

. A successful market segmentation and differentiation can give a firm a commercial advantage. Its offerings cater to kids, young adults, and almost all age groups. You include anyone who lives in the area where you want to sell your product, anyone who has the same age, gender, education, and occupation as the people in your target market, and anyone who earns the same as the people in your target market. . Furthermore, KFC Malaysia has strategy to attract their customers which to put the KFC ou tlet or franchise in the strategic place.

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[2022] KFC Marketing Segmentation Targeting Differentiation Positioning Solution

kfc market segmentation

KFC uses geographic, demographic, behavioural and psychographic segmentation. Today most consumers are well educated and better informed. . . On the other hand, post hoc segmentation is based on extensive research where the firm has to determine the most appropriate market for its products. In this approach, companies may classify their consumer on the basis of their values.


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