JetBlue Airways is a low-cost airline that was founded in 1999 by CEO David Neeleman. Prior to starting JetBlue, Neeleman had already been involved in the airline industry, having co-founded Morris Air, which was eventually acquired by Southwest Airlines.
Neeleman recognized that there was a gap in the market for a low-cost airline that offered a high level of customer service, so he set out to create JetBlue. He started by raising $128 million in funding from a group of investors, including Wall Street firm Lehman Brothers.
One of the key innovations that JetBlue brought to the airline industry was its use of a single aircraft type, the Airbus A320. By using a single aircraft type, JetBlue was able to reduce its training and maintenance costs, as well as improve its efficiency.
JetBlue also focused on providing a high level of customer service, which included offering comfortable seats with more legroom than most other low-cost carriers, as well as free in-flight entertainment and snacks.
In the years since its founding, JetBlue has grown to become one of the largest and most successful low-cost carriers in the United States. It has expanded its route network to include destinations across the Americas, and has consistently ranked highly in customer satisfaction surveys.
In summary, JetBlue Airways is a low-cost airline that was founded in 1999 by CEO David Neeleman. It was created to fill a gap in the market for a low-cost airline that offered a high level of customer service, and has since become one of the largest and most successful low-cost carriers in the United States. JetBlue's success can be attributed to its focus on using a single aircraft type, as well as its commitment to providing a high level of customer service.
JetBlue Airways: Starting from Scratch
. The business plan called for adding 10 new planes every year thrOllgh the end of 2003, bringing the fleet to 40. Problem Statement n its first decade of operations, JetBlue took off and grew. Additionally, they decided not to serve any meals on their planes as well as their pilots had to always be available, if needed, to help do the cleanup of the aircraft in order to minimize the time the aircraft was on the ground. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continue to align itself with the environment in order to maintain its sustained growth. Their low costs and low operating costs also help them generate higher revenue per plane. RECOMMENDATIONS 8 1 MARKET DEVELOPMENT: FLYING INTERNATIONALLY 9 2 MARKET PENETRATION: INCREASE ADVERTISING AND EXPAND TO OTHER MEDIA 10 3 RELATED DIVERSIFICATION: JetBlue Airlines Case Analysis JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999, and was the third airline start-up for founder and CEO David Neeleman.
JetBlue Airways: Starting from Scratch Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
For example, it has introduced flights in Mexico and Latin America, where its VFR-speed network is the strongest. If the company goes public, it will be able to issue debt and equity and meet its financial obligations. Unlike most airlines, JetBlue focuses on business travelers. In between the CEO and the frontline supervisors, there are only a few levels. In addition to the competitive cost structure, the brand is also known for its culture………………………. This culture is supported by Southwest 's human resource practices.
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