Importance of research in event management. Event Management: Concept and Key Aspects 2022-10-31

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Research is a crucial element in the field of event management. It helps event planners and organizers to make informed decisions, identify and solve problems, and improve the overall quality and success of an event.

One of the main purposes of research in event management is to gather information and data about the target audience, their needs and preferences, and the market trends. This enables event planners to tailor their events to the specific needs and expectations of the attendees, increasing the chances of attracting a larger and more diverse audience. Research can also help to identify potential sponsors and partners, and to negotiate more favorable terms for the event.

Research is also essential for risk management in event planning. By identifying potential risks and hazards, event planners can take proactive measures to prevent or mitigate them. For example, research can help to identify the most suitable venue for an event, taking into consideration factors such as accessibility, safety, capacity, and amenities. It can also help to anticipate and plan for potential emergencies, such as medical issues, natural disasters, or security threats.

In addition, research can help event planners to measure and evaluate the success of an event. By collecting data on various aspects of the event, such as attendance, satisfaction levels, and impact on the community or industry, planners can determine what worked well and what can be improved in future events. This can help to optimize the use of resources, increase efficiency, and achieve better outcomes.

Finally, research is important for the professional development of event planners and organizers. By staying updated on the latest trends, best practices, and innovations in the field, professionals can enhance their skills and knowledge, and stay competitive in the industry. Research can also help to identify new opportunities for growth and expansion, and to establish connections with other professionals and organizations in the field.

In conclusion, research plays a vital role in event management, enabling planners and organizers to make informed decisions, identify and solve problems, and improve the quality and success of their events. By investing in research, event professionals can ensure that their events are well-planned, well-executed, and well-received by the target audience.

The Importance Of Research In Event Planning

importance of research in event management

Each article submitted should integrate the social entrepreneurship and events management literature and if possible incorporate a discussion on the United Nations sustainable development goals. Participants with a high level of self-efficacy reported a significant increase in commitment when the specific goal and how to recycle prompts were both presented. SMEs are particularly fond of cloud-based event management software solutions due to their lower deployment costs. As prisms of shared meaning and experiences that incorporate experience design, social interactions, traditions, symbolic values, and affective benefits Morgan, 2008; Richards, 2019 , festivals use storytelling to stage unique and memorable experiences. Such tourist visit acts as a catalyst for local developmental reforms and also creating market for local products. Funnily, in a crisis like COVID-19 the things that people missed the most was their ability to catch up with loved ones. She believes word of mouth marketing is still the best way to market.

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The Importance of Research in Management

importance of research in event management

References, acknowledgments, figure legends, and tables must be properly cited and authors must attest their manuscript contains original work and provide proof of permission to reproduce any content artwork, photographs, tables, etc. What are some interactive games? Urban entrepreneurship, corporate interests and sports mega-events: the thin policies of competitiveness within the hard outcomes of neoliberalism. In-house research is required to increase employees' professional and personal potential through training and mentorship. Perhaps the event taking place requires more volunteers than usual? In this chapter, the author focuses on examining the best practical studies carried out, which contributes in promoting both cultural and heritable tourism in the host countries Steyn 2007. . A business can use market research to determine whether a new product or service is viable and how likely it is to be used. Implications for future research and practical implications are discussed.


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The Importance of Market Research in Planning Your Event

importance of research in event management

When the final article is uploaded, we then provide 15 DAYS FREE ACCESS to the article, which can be shared out to networks. Invest Africa — Live hybrid event with green screens, virtual studio and audience participation How Does Event Management Work? What Is Event Study Design? STEP 2: An Associate Editor reviews the manuscript and decides whether to progress or rejected. All authors must also agree to the addition of new authors. All rights and permissions must be obtained by the contributor s and should be sent upon acceptance of manuscripts for publication. Eventful cities as global innovation catalysts: The Sónar Festival network. Importance Of Market Research In Event Management Market research is key to event management, as it allows event planners to get a better understanding of their target audience and what they are looking for in an event. In order for this program to be effective, it should be tailored to the needs of the participants and the objectives of the organization.


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An exploration of events research: event topics, themes and emerging trends

importance of research in event management

Embedded in this interwoven harmony are multi-frame narratives that unify an outer-frame story of meaning and value Sobol, 2018. What are the restrictions on noise, and lighting in Mumbai? By conducting an event study, you can gain a better understanding of the market trends. Managing the dance of enchantment: An ethnography of social entrepreneurship events. This is not only in navigating the complex administrative processes involved in obtaining funding and managing projects, but also the challenges they face turning their research into realisable results, which will benefit the wider public and patient population. STEP 4: At this point, the article will go to the Editor-In-Chief and Deputy Editors to make a final decision and suggest any final changes required before final acceptance. Market research was formally launched in Germany in the 1920s.

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Event management research: The focus today and in the future

importance of research in event management

Main arguments These are some of the evaluated themes the author strongly argues must be observed as far as festival tourism and tourist attraction is concerned. The goal of research in this setting is 'problem-solving. This could be done perhaps by allowing research support staff to shadow researchers and vice versa ; encouraging colleagues to gain an appreciation of what the stages in the innovation pathway are and understand why health economics is so important. Market research allows a company to better understand the state of demand for its product. The success of an event will largely depend on the manner in which it is marketed to a specific group of people who will most benefit from attending it.


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What is Event Management?

importance of research in event management

Unemployed people will have a better chance of finding potential employers through job advertisements or agencies. Planning Planning of how the festivals shall operate is another key consideration an event manager must always practice. Journal of Destination Marketing and Management, In Press. These include general learning, income generation and healthfulness. Because decision-making is complex, a cross-functional team is required here. Choose tools such as Google AdWords and Bing Advertising to launch, manage, and analyze your campaigns. Everyone knows someone who is getting married, from grocery store clerks to cleaners to brides.


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The Importance Of Market Research In Event Planning

importance of research in event management

Finally, in my own opinion, after a systematic review throughout this research study, it is clear that festivals and festival tourism are just some of the events that need proper organization by an event manager. Understanding the event experience. By understanding the needs and wants of your target audience, you can create an event that is not only successful, but also memorable. As such, event management is… Hard work — From the attention to detail involved, to stringent budgeting and negotiating designing and producing events requires a lot of hard work. From there, efficient management of all suppliers, ensuring they fulfil their roles on time and within budget, is essential to the success of the event. Enhances Reputation With a good reputation, clients are more likely to engage with a company for its services. An increasing body of work over the last two decades have advanced a rights-based agenda in the context of large-scale events e.

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Event Management

importance of research in event management

Thank your guests, sponsors, partners, colleagues, volunteers, and others who contributed to the promotion and planning of your event. You may outperform your direct competitors if you take the time to excel at providing exceptional service and product development. The Importance of Research Management and moving on from the University Bubble… Working for 25 years within a research support service environment I thought I knew pretty much all I needed to about research management but, as they say, how wrong was I? It is evident that majority of the developed and developing countries are struggling and bidding to be allowed to host some of the world mega-events, as part of the strategy of improving economy tourists attraction and other benefits. This form serves as confirmation of your choice for the options. Event management is a range of skilled and experienced professionals that specialise in managing small and large-scale events either in person, They Handle the Work Rather than the corporate entity throwing the event, the management company handles all the initial preparations, project management, running of the event, and post-event follow-up. Entrepreneurial leveraging in liminoidal Olympic transit zones.

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Event Management: Concept and Key Aspects

importance of research in event management

Some of these effects are directed to the major sectors like economy, tourism industries, environment, people, infrastructure and the general countries developments. Notable to mention is that, the literature pertaining event tourism is always considered to be of great help to festival managers globally. Frequently, businesses begin with secondary research or currently available information. What could be more important than that? A framework for future research is presented and practical implications discussed. Over the last 30 years, Eclipse has created a reputation with venues, brands, sponsors, and important contacts to ensure a successful event for you and your clients. As part of the experience that is gained from the past events, the host country will always try and improve on the mistakes which might have been committed.

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