Ford Motor Company is a global automaker that has been in business for over 100 years. As a company, Ford has a wide range of vehicles that appeal to a diverse group of customers. In order to effectively market its products, Ford must carefully consider its target market and tailor its marketing efforts to appeal to this group of potential buyers.
One of Ford's primary target markets is families. The company offers a range of SUVs, minivans, and sedans that are well-suited for families with children. For example, the Ford Explorer is a popular choice for families due to its spacious interior, advanced safety features, and reliable performance. Similarly, the Ford Fusion and Ford Taurus sedans offer a comfortable and stylish ride for families on the go.
Another key target market for Ford is young professionals. These individuals may be looking for a vehicle that is stylish, reliable, and fuel-efficient. To appeal to this group, Ford offers a range of compact and mid-size sedans such as the Ford Focus and Ford Mustang. Both of these vehicles offer a combination of performance and efficiency, making them an attractive choice for young professionals.
Ford also targets consumers who are looking for a more rugged and off-road capable vehicle. For this market, the company offers a range of trucks and SUVs such as the Ford F-150 and Ford Ranger. These vehicles are known for their durability, towing capacity, and ability to tackle rough terrain.
In addition to these primary target markets, Ford also focuses on other groups such as seniors, business owners, and military personnel. Each of these groups has unique needs and preferences when it comes to vehicles, and Ford works to meet these needs through its product offerings and marketing efforts.
Overall, Ford Motor Company has a wide range of vehicles that appeal to a diverse group of customers. By carefully considering its target markets and tailoring its marketing efforts to meet the needs and preferences of these groups, Ford is able to effectively promote its products and connect with its customers.
Strategic Marketing of Ford Motor Company: The Way Forward Free Essay Example
For example, if the target audience is the consumers who have moderate earning, then the prices have to be in the mid-range. The Ford automobile company makes promotion for the latest model Fiesta. The high number of stars and cash cows will indicate good performance, whereas, a high number of question marks and dogs will be a cause of concern for Ford Motor Company. It has various products that make the business portfolio even more potent. Beside this, consumers will have a chance to get an iPhone4 and iPod as a reward when the consumers purchase this model automobile. IS consists of input, output processing, and feedback.
Ford Is Shifting Gears on Its Target Markets
We are delighted to take the time to provide an update on our current business situation as well as an overview of our future plans. As part of its market penetration intensive growth strategy, it employs a competitive strategy. Toward end 2003-2004 significant: From table, the global sales of Ford Automobiles are about 57 million units in 2003, but the next year, it increased up to 62%. In table, USA market of experience curve is higher than the European automobile market. For example, the creation of 3D images for advertising makes the products of the company look real and attractive. The Ford oval is proud and historic symbol for Ford Motor Company and one of the most recognized trademarks in the world. However, the uncertainty of high oil prices will be created high transportation costs in globally.
Marketing Strategy Of Ford Motor Company
Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo Introduction Ford Motor Company is an American multinational automaker and founded by Henry Ford. This manufacturing facilities operating its business more than thirty countries and enhances its manufacturing process at around ninety plants and facilities worldwide that is because operations and distribution efficiency of the Ford automobile company is the wealth. This is more than double the industry average for that age group. Thus, this element of the marketing mix shows that Ford effectively applies all of the marketing communications tactics to promote its goods and services. The marketing mix is the way a firm design and execute a combination of — product strategies, pricing strategices, distribution channel options, and promotion vehicles. The customers' experiences and perceptions determine the brand value. Ford Motor Company should also monitor the political, legal, regulatory, social and economic changes as these environmental forces play an important role in shaping the market trends.
Ford
The global market for mini and medium-sized passenger vehicles is not as large as the mini and medium-sized passenger vehicle market, which is why its market share is limited. In 2014, Ford had a market share of nearly 14. Not only that but FORD Motor Company also focused on creating a strong business plan that produce great products that contribute to this new generation. It assists a business as they contain major information about an exacting customer, place, and event that take place in the institute or the surroundings. The Journal of Marketing, 83-93. Of its total budget, Ford uses, 25 percent on digital technology and media, reports Reuters. It helps to produce the information that relations need to get improved decision-making, solving the problem, operations controlling, and new products creation or services.
