Effects of globalization on media system. Media Globalization and its Effect upon International Communities: Seeking a Communication Theory Perspective 2022-10-13
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Globalization has had a significant impact on the media system, both in terms of how media is produced and consumed.
One major effect of globalization on media has been the proliferation of media conglomerates. As media markets have become more global, companies have sought to expand their reach and consolidate their power by acquiring smaller media outlets and merging with other companies. This has led to a concentration of media ownership in the hands of a few large corporations, which can have negative consequences for the diversity of viewpoints and the independence of the media.
Another effect of globalization on media has been the rise of new technologies, such as the internet and social media, which have revolutionized the way that media is produced and consumed. These technologies have made it easier for individuals and organizations to produce and distribute their own content, breaking the traditional gatekeeping role of the media. However, they have also made it easier for misinformation and propaganda to spread, as well as for governments and other actors to monitor and control the flow of information.
Globalization has also had an impact on the way that media is financed. In many countries, the media relies on advertising revenue to stay afloat, and as media markets have become more global, advertisers have increasingly sought out the most cost-effective ways to reach their target audiences. This has led to a shift towards targeted advertising and the use of data to track and analyze consumer behavior, raising concerns about privacy and the manipulation of public opinion.
Finally, globalization has contributed to the spread of Western media and cultural values around the world. This has led to both the homogenization of media content and the erosion of local cultural traditions and values. While some argue that this process has brought about positive cultural exchange, others worry about the loss of cultural diversity and the negative impact on local media industries.
Overall, the effects of globalization on the media system have been complex and multifaceted. While it has brought about many positive changes, it has also created new challenges and raised important questions about media ownership, the spread of misinformation, and the role of media in shaping cultural values.
Globalization in Media: Pros and Cons
The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. Evidently, the globe is the largest untapped market for British media. O'Neill contends that, "communications technology always influences human organization. They consist of television, press, internet, radio and books and they became one of the main sources of popular culture in the modern capitalist society. Journal of Computer Mediated Communication. This requires calculated risk-taking and, most importantly, streamlined channels of communication.
Effects Of Media On Globalization Free Essay Example
Gerbner predicted that heavy television viewers are far more likely to be socialized through television than light television viewers. Hollywood turns into an expansive distribution by being able to dub movies for Hollywood-style aesthetics Elberse and Eliashberg, 2003. Newsweek has a network of local-language publications in Japanese, Korean, Spanish, Arabic, and Polish. Economist Benjamin Compaine 2005 answered the criticism of American cultural imperialism directly, by stating that in the twenty first century the major players are corporations from a variety of nations: While Viacom, Disney, and AOL Time Warner are U. Individuals have less voice compared to the global media corporations. Consider using the Works Cited Kang, Jiyeon, and Nancy Abelmann. What can be seen from the people of the nation is a loss of respect and trust for the way in which their government handles many of the countries affairs, including that of the educational system.
Time Warner Inc Home Page 2007. This essay outlines how the globalisation supports the production of culturally diverse media in the society. Because media rely on the speedy ability to react to current events and trends, a vertically integrated company can do all of this in a globalized rather than a localized marketplace; different branches of the company are readily able to handle different markets. Get Help With Your Essay If you need assistance with writing your essay, our professional essay writing service is here to help! Because of cultural differences, globalization of media follows a model unlike that of the globalization of other products. However, any one of these processes must be an integral part of an ongoing corporate strategic plan.
In contrast, comedy does not translate well in other cultures since it is inherently culture-bound. Among the main issues in globalization of communications media are transborder data flow, cultural imperialism, media and, the flow of information. A careful analysis of the reality of global media flows would demonstrate a more complex process. Noelle-Neumann's spiral of silence theory proposed that people are more likely to publicly express their opinions when they perceive that others share their views. Without the production of top-level academics, the schools are unable to get additional funding necessary to raise their accreditation. Second, television is becoming increasingly interactive.
Earlier to communicate, people use to write letters send them through post or through other mediums. The World Trade Organization was established in 1995 and as of October 2004 had 148 member nations. Are your grades inconsistent? As fans' valuation of media products from abroad is not distinguishable from their more extensive impression from their origins, such fandom might be related with fans' acknowledgment, for instance, Otaku Mania and Korean Wave in Taiwan Patten, 2004. Efects of Media Globalisation. Apart from the Japanese Sony and Germany Bertelsmann, the rest are American but all of them are geared around making profits internationally Gorman and McLean 279.
The Impact of Globalization in Diversifying Media In Society
For the Korean people, this is a constant struggle to decide which side to take in the battle of the two forces. The International Monetary Fund was founded in 1945 and is located in Washington D. It can be portable and one does not have to be in a fixed place to access the precious information necessary for survival. Obviously, this is not the case, as different nations of the world place a much higher, or lower, emphasis on the education of their youth. Globalization in media, not just restricted to advertisement in other fields in fact in every field has opened up broader communication lines bringing the various companies, economy and more importantly the countries together. Youth claims that social media not only makes their lives easier and efficient, it has become their lifestyle.
Cairncross 2001 additionally declares that some people from other nations other than the US, individuals fear a future in which everyone communicates in English and thinks like an American with cultural qualities being engulfed by the values of Hollywood. The media provide the news about not just within the country but also around the globe. It plays a very important role in shaping human mind. As noted in this discussion, one of the most significant effects of media globalization has been the spread and the rising and cumulating domination of commercialized media which leads to destruction of alternative models of broadcasting. The advent of newspapers, television, and radio and internet haven immensely helped in the spread to information and has also helped bring people from different parts of the world in contact with each other. In the midst of the 20th century, South Korea, like other nations in its close proximity, wanted to adapt the predominate global forces of science and technology that were dominated by western ideology, however they did not want to lose their own cultural identity.
Media Globalization and its Effect upon International Communities: Seeking a Communication Theory Perspective
Tomlinson's second point is not a very sound one. More than 70,000 Saudi Arabians made cultural pilgrimage to the place in 2008 alone. Find Out How UKEssays. Globalization has provoked the creation of new production for new media. In sum, cultivation research is concerned with the most general consequences of long-term exposure to centrally-produced, commercially supported systems of stories. Head, Spann and McGregor 2001 noted that in the mid-1980's privatization and deregulation gained momentum in Europe, in the cable and telephone industries, through foreign investment from companies such as: Ameritech International, Deutsche Telecom, U.
The WTO is located in Geneva, Switzerland. This localization trend is discernible in the growth of regional or local editions of western or, more specifically, American newspapers or magazines; the transmission of television channels in local languages, and even producing local programming, as well as having local-language websites. This paper examines the topic of globalization from the perspective of the media. . The news provided through the internet is mostly updated at every instance and is more precise and easier to find than other sources of the media.
