Consuming Kids is a documentary film that explores the ways in which the marketing and advertising industry targets children and adolescents in the United States. The film highlights the tactics used by companies to manipulate and influence young people's behavior, including the use of psychology, brain scans, and sophisticated technology.
One of the main arguments of the film is that children and adolescents are particularly vulnerable to marketing and advertising because their brains are still developing and they lack the ability to critically evaluate the messages they are being presented with. This leaves them susceptible to being swayed by manipulative tactics and to becoming loyal consumers at a young age.
The film also discusses the role of the government and regulatory agencies in protecting children from harmful marketing practices. It highlights the lack of regulations and oversight in the industry, as well as the influence of corporate interests on policy decisions.
One of the key issues addressed in the film is the use of technology and social media to reach young people. The film discusses how companies use algorithms and data mining to personalize and target their advertising to individual children, making it more difficult for parents to protect their children from these messages.
The film also touches on the negative consequences of the marketing and advertising industry's targeting of children and adolescents. These include the promotion of unhealthy products and behaviors, the sexualization of children, and the exploitation of children's privacy.
Overall, Consuming Kids provides a thought-provoking examination of the ways in which the marketing and advertising industry targets and manipulates children and adolescents. The film raises important questions about the role of government and regulatory agencies in protecting young people from harmful marketing practices, and calls for greater accountability and transparency in the industry.
Consuming Kids (summary)
Are there parallels between the methods and goals of those efforts and the call to action in Consuming Kids? I believe this question deserves to be answered for the future of our youth. There has got to be a stemming of the tide of the marketing industry exploiting children at such young ages. All these views are quite reasonable and practically possible as the need of the hour is the realization of the facts and the willingness on the part of the parents to take quick actions. The film is about the multi-billion dollar marketing machine that tends to sell the kids and their families things related to kids like violent video games, educational items, family car, and etcetera. . Related Documentaries I would like to take the opportunity of thanking you for the professional assistance I have enjoyed going to your site. There is evidence that prolonged and regular exposure to media can result in concentration difficulties.
Consuming Kids The Commercialization Of Childhood Analysis
Since then, cell phones now come in a variety of sizes and can weigh roughly a quarter of a pound. The respondents felt that problems such as: aggressiveness, materialism, obesity, lack of creativity, overly sexualized behavior and self-esteem, were detrimentally influenced by the youth marketing industry. At all cost, parents too cannot keep their children with them always, as they too have to go to their work and join their friends in the evening. With all these stuffs being bombarded towards the children making parents too finding themselves incapable to keep their children devoid of this. But our role at Initiative is to move products, and if we know you move products with a certain creative execution, placed in a certain type of media vehicle, then we've done our job. Research shows about 1.
Advertisement affects the way that children view the things surrounding them, they are so vulnerable to believe almost anything they watch. Why do we feel this way, you ask? They will think that if they drink beer they will have as much as the teens in the commercial. . Advertisement of Burma Shaw signs whizzing by on the highway or Arthur Godfrey winking at us in black-and-white as he sipped his cup of Lipton Tea etc. Product placement is everything.
One step into my niece's bedroom tells me that Disney must make a fortune on merchandise and toys. In this paper, I argue that while consumerism predicts and ensures the growth of an economy, the commercialization of products marketed to children should enhance its regulations to better remedy our nations. This picture portrayed a young female child with her back pointing to the camera without a shirt. . It can be when their casually watching television, reading a magazine or just playing games on their computer.
As the regulatory laws of the marketing to the children are very less therefore there is more of commercialization. Children have increased their spending for the past years so significantly that they should be considered consumers, just as much as the adults. Future film submissions will be considered our new 1-5 star criteria. Weighing over two pounds and approximately nine inches tall, the first cell phone was invented in 1970 's. Five million children between the ages of eight and twelve own a cell phone, which has also opened up many opportunities for companies to advertise. Achievement of equality in education will allow women and men of all races and ethnic groups to develop skills.
Because of this purchasing influence marketers have developed new strategies from marketing toys to cosmetics. For example, television shows are created for the purpose of selling a toy and product placement is weaved throughout programming to induce a desire for a product. The children demanding advertiser's products are influencing economic hardships in many families today. In short, this film is an interesting documentary showing kids being influenced into consumerism through marketing in mass media, which tends to control the brains of young kids through creating attractive influences over young minds. At very young age, girls are now wearing highly sexualized clothes hardly able to understand the effects of its ramifications. Parents on the other hand fulfill all their demands, as they cannot give them enough time. Teenagers are also influenced to use alcohol and tobacco through advertisements.
There is a group of experts that believes that lifestyles have become increasingly sedentary and people are consuming more calories than they need. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. This is the beginning of new era of childhood marketing with unheard profits. We therefore conducted an online survey of 978 U. Nowadays it is common to hear a child complaining about how he dislikes his IPad cover because it is not his favorite color or how he has a tablet but not a cell phone. . A clip of one child psychiatrist likening these marketing experts to pedophiles seems extreme -- but is followed by a clip of a marketing expert talking about "branding and owning children.
Consuming Kids by Susan Linn Short Summary Essay Example
Companies have started calculating the nagging factor which determines how much anger or stubbornness kids have to show to their parents in order to persuade them to buy something of their choice. According to marketing expert James U. Negative effects of the violent messages are too many especially boys who get the liking for bullying around, toy guns, lying and cheating. All this is distorting their childhood and more children grew their craving for goods more commercial media exploit this situation by making the use of sexualized clothing and market violence. Further parents can give support to the campaign finance reform, go in for regulations and urge members of the clergy to teach people and children on the ill effects of consumerism and help in the implementation of values. At lastthis documentary also throws some much needed light on emerging new industry of educational products , the idea is replacing good media instead of bad media, but studies shows no positive result on child learns at early ages, a new billion dollar business with big profits reaching 7. Virtually an entire nation has surrendered itself wholesale to a medium for selling.
