Armin hofmann work. 32 — Armin Hofmann 2022-10-10

Heroes

He also experimented with the incorporation of black-and-white photography in his works, often pushing the imagery beyond the point of factual representation and into the realm of the abstract. Perhaps his most enduring poster is his 1959 design for an outdoor production of Giselle. Hofmann has been described as one of the most outstanding personalities in Swiss graphic design history. Yet it is difficult, really to pin him down. Designers today are still taking the best elements from this era of design to create a whole new contemporary, visual aesthetic. He studied at Kunstgewerbeschule in Zrich. He was drawn to them.

Armin Hofmann. Reduction. Ethics. Didactics.

He studied at the School of Arts and Crafts in Zurich, then worked as a lithographer in Basel and Bern. Hofmann and Ruder established an advanced class for graphic design at the AGS that brought great attention from all over the world. John Newton Cooper was a co-founder, with his father Charles Cooper, of the Cooper Car Company. His beliefs were further entrenched with the introduction of the color television. He did his apprenticeship in lithography and studied at Kunstgewerbeschule in Zürich. . Initially, Minis were marketed under the Austin and Morris names, as the Austin Seven and Morris Mini-Minor, until Mini became a marque in its own right in 1969.

Thinking Armin Hofmann. 06 29 2011

His book Not to forget Hofmann role as a graphic designer. Creating a visual language that could keep up with the rapidly advancing technological world was also of interest to him. The excess of color and the rapidly moving images deny the audience the freedom to decipher images or reflect on the content. Stripping down to the essentials in order to simplifying complex information was what he was all about. It was finished whenever the student felt it reached a stage of completion.

32 — Armin Hofmann

Paperback 190 x 250mm , flat-cover binding, 324 pages with over 330 illustrations. Icon of the 1960s Produced by British Motor Corporation 1959—2000 The original two-door Mini was a small car produced by the British Motor Corporation BMC and its successors from 1959 until 2000. He retired in 1987 but his legacy lives on in his hugely influential body of work. He bended the rules and could not simply be put into one category of another. It showed new techniques of photo-montage, photo-typesetting, experimental composition in general and of course heavily favoured sans-serif typography. His work shows restraint with the usage of color and epitomizes and embodies simplicity.

Armin Hofmann: 1920

It sought to present complicated information in an ordered, structured and simplified way. The introduction of the International Typographic Style widely known as the Swiss Style in the 1920s brought innovative means of problem solving. Using the juxtaposition of both abstract and representational forms, he was able to create energetic works. When industrial working methods divide aspects of design that belong together, fundamental principles of design may be compromised. After retiring from teaching, he then went on to write a book: Graphic Design Manual: Principles and Practice. Nor may you transmit it or store it in any other website or other form of electronic retrieval system without the prior written permission of Matthias Hofmann. Also Page 5:Stadt Theater Base, 1963.

Armin Hofmann

The legacy of Armin Hofmann lives through his students, many of which became important Graphic Designers and teachers. A revised edition was published in October 2001. He is still alive and well today. Above left: Wilhelm Tell, 1957. Poster House is very sad to announce the death of Armin Hofmann, one of the greatest graphic designers of his generation. His use of color was sparingly and consciously employed only when it is absolutely necessary. In it, he breaks from the rigidity of the grid structure in favor of design sensibility.

Armin Hofmann (Author of Paul Rand)

He taught at this school for forty years before teaching in the United States at the Philadelphia College of Art, at Yale University where he contributed and was an important member until his resignation in 1991. Above all, I am interested in the way an object changes in meaning when its context changes. His main goal was to communicate. His black and white posters are profound. Using only these key elements, he became a master of telling a story.

Reduction. Ethics. Didactics.

The abstract forms create an ambiguity and yet curiosity. Even those who are his critics are as eager about his ideas as those who sit at his feet. Hofmanns book was and still is influential in Graphic Design, so much so that it was a required text many Graphic Design students and is still in print today, nearly half a century subsequent to its original publication. May this day bring to you all things that make you smile. If financial gain ultimately becomes more important than the product to be created, one will no longer be able to speak of work that fulfills a higher meaning.

His Work, Quest and Philosophy: Armin Hofmann, Birkhauser, 1991

In the early sixties, Hofmann would occasionally bring in a Cassandre or Stoecklin poster and perfunctorily tack it to the wall. He helped pave the way for young and aspiring Graphic Designers through his teachings and practice. In a reaction to what he called the trivialization of color, Hofmanns generation of pioneering Designers, the field would be very different from what it is today. A leader in the mid-century, grid-based Swiss design movement, Hofmann brought a pared-down simplicity and thoughtful compositional eye to the field, creating some of the post memorable and iconic posters of the era. Hofmann wrote a book outlining his design philosophies and practices. Born in Surbiton, Surrey, United Kingdom, he became an auto racing legend with his rear-engined chassis design that would eventually change the face of the sport at its highest levels, from Formula One to the Indianapolis 500. Hofmann seems very open minded, down to earth and inspirational as a teacher.

He made a significant contribution to the international reputation of Swiss graphic design and influenced generations of graphic designers and teachers around the world. His posters are implacable and timeless. His economic approach to presenting information allowed for this poster to be used by the theater throughout a given season, utilizing the rectangular box in the upper right to update the weekly schedule of events and avoid the cost of designing and printing a new poster every time. When reduced to black and white, the processes of contrast and confrontation become clearer, more understandable, and easier to learnas much for the designer as for the audience. Printed via photo-offset, the white of this poster is the actual paper.