Airasia swot analysis 2017. Airasia Swot Analysis 2022-10-24
Airasia swot analysis 2017
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AirAsia is a low-cost airline based in Malaysia that has seen tremendous growth and success since its inception in 1993. As of 2017, the airline operated flights to over 165 destinations in 25 countries, making it the largest budget airline in Asia by passenger volume. In this essay, we will conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of AirAsia in 2017 to understand the company's competitive position and identify potential areas for improvement.
Strengths:
Cost advantage: One of the key strengths of AirAsia is its ability to offer low fares to customers due to its low-cost business model. The company has achieved this by focusing on cost-cutting measures such as using a single type of aircraft, reducing turnaround times, and outsourcing maintenance and training. This has enabled AirAsia to offer fares that are significantly lower than those of its competitors, making it a popular choice for price-sensitive travelers.
Strong brand recognition: AirAsia has a strong brand presence in Asia and is known for its low fares and efficient operations. The company has invested heavily in marketing and branding efforts, which have helped it to build a loyal customer base. As a result, AirAsia has a strong reputation and is well-known among consumers in the region.
Strong network: AirAsia has a strong network of flights to a wide range of destinations, both within Asia and internationally. This has allowed the company to offer travelers a diverse range of options and destinations, making it a popular choice for travelers who want to fly to multiple destinations.
Weaknesses:
Dependence on price-sensitive customers: While AirAsia's low fares have been a key factor in its success, it has also made the company heavily reliant on price-sensitive customers. This means that if the company were to raise its fares, it could potentially lose a significant portion of its customer base.
Limited route network: While AirAsia has a strong network of flights, it is still limited compared to some of its competitors. This means that it may not be able to offer as many destinations as other airlines, which could potentially limit its growth opportunities.
Limited in-flight amenities: As a low-cost airline, AirAsia does not offer many of the in-flight amenities that are common on other carriers, such as in-flight entertainment or meals. This could be seen as a weakness, as some travelers may be willing to pay a higher price for these additional amenities.
Opportunities:
Expansion into new markets: There are still many untapped markets in Asia and around the world where AirAsia could potentially expand. By entering these new markets, the company could tap into new customer bases and increase its revenue.
Partnership and alliance opportunities: AirAsia could also consider forming partnerships or alliances with other airlines or travel companies. This could allow the company to expand its route network and offer customers more destinations and travel options.
Ancillary revenue opportunities: AirAsia could also look for opportunities to generate additional revenue through ancillary services, such as travel insurance, car rentals, and hotel bookings. By offering these services to its customers, the company could increase its revenue and improve its bottom line.
Threats:
Competition: AirAsia faces intense competition from other low-cost carriers and traditional airlines. This includes both local and international competitors, and the company will need to continue to innovate and offer competitive fares to remain successful.
Economic downturns: AirAsia's business is heavily dependent on consumer spending, and the company could be impacted by economic downturns or recessions. If consumers start to cut back on travel due to financial concerns, it could lead
AIRASIA SWOT webapi.bu.edu
The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. How often should Airasia conduct SWOT analysis in Airline industry? Now in 2019, fuel prices are said to have increased up to 52 percent which has seriously landed a huge impact on Air Asia operational cost and revenue. Next is the weaknesses of Air Asia. Political campaigning and lobbying for airline routes 2. Weaknesses As a largest low cost-carrier in Asia region, Eurasia Bertha has performed well and succeed for winning various awards such as World's Best Low-Cost Carrier by Ashtray, but the company still encounter some weaknesses as listed below.
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Air Asia SWOT Analysis
The place of interest and culture in Malaysia would be spread out to all passengers who travel with AirAsia Berhad. Opportunities available to AirAsia LLC Position As we know that Asia has established a reputation as LCC low-cost carrier airline in the Asian and global market. Background of the company AirAsia Malaysia is second national airline. Not many are able to swap attribute analysis for alber s. Passengers First Choice Of Traveling Abroad Eurasia Bertha will be chosen as the first choice of traveling during the economic slowdown. Air Asia is a low-cost airline headquartered in Malaysia.
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Airasia Swot Analysis
Air Asia decided to start daily flights from Kuala Lumpur priced as low as 12000 rupees as a return fare, compared to the Rs 21,000 offered by other airlines. Which has created a unique image among travelers. The main drivers of the industry growth are low cost carriers. This can be reflected by the executive management team which consists of industry experts as well as retired top government officials. As air travel becomes more affordable due to competitive pricing from various Laces, more well-known companies are eyeing on budget airline. This strategy is an environment which is not fit to current situation, so it should apply to study for base of Swot Analysis Of Caribbean Airlines 967 Words 4 Pages Objectives 3.
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SWOT analysis of Air Asia
Conversely, liberalization within southeast Asia has greatly helped in eliminating air transport charges thus giving AirAsia and other airlines the reason to operate beyond Malaysia. Weaknesses of Airasia can either be absence of strengths or resources of capabilities that are required but at present the organization doesn't have. It's a motivated worker, giving them a sense of 'ownership'. Ancillary source of revenues in the airline industry: Ancillary revenues mean revenues earned by airlines on services like food, extra leg room and check in bags. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials.
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SWOT Air Asia
Economy of scale The advantage of the cost will increased the output of a product. This has been made possible by the aggressive marketing technique adopted by Air Asia Knoji Articles, 2018. The control of costs over time is the largest problem that the airline is facing. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market, especially low cost airlines, which have already been widely and well accepted in scores of countries. . Swot Analysis Of Delta Airlines 715 Words 3 Pages Delta Airlines is an airline that focuses on their mission and vision statement Delta. A major strength of AirAsia airline lies in its strong and capable management team.
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Swot Analysis for Airasia
Therefore, they can reduce the cost of training. Try to substantiate the strengths, weaknesses as objectively as possible in terms of what the Airasia does, how it does it, and where are there scope of improvements. The strengths and weaknesses of the interconnected Air Asia company will be analyzed by the company to be repaired and further enhanced. Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. But now, with few hubs Malaysia, Thailand and Indonesia and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low.
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SWOT analysis of AirAsia Berhad
A few of their innovations in service include printing tickets online and even electronic check-in. Airasia AIRA is listed on Kuala Lumpur stock exchange. For example, Shin Corp formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra holds a 50% stake in Thai AirAsia. When the system break down, it would show that Raisin's system is not robust enough to handle booking efficiently. Rising usage of social media in the airline industry 1.
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Air Asia SWOT analysis
Their malfunction aircrafts cannot utilize since they have shortage of MR. Steps to conduct SWOT analysis for Airasia for the Transportation Sector Clearly defining the objectives of the SWOT analysis. As airline operations depend heavily on fuel prices, the currently rising fuel prices would trim the profit margins of Raisin, despite measures taken to reduce the impact. There have been a surge in the demand from the younger generation to travel. LLC planes are on average 1 - 5 years old. This will affect the operating of human resources in a company.
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SWOT Analysis for Air Asia
Is owned by the Eurasia Bertha to grow their organization. Facility to fast repair it. Passengers will loss the confidence towards AirAsia Berhad which can be affected the name of the organization. Introducing British Airways Plc "British Airways", "BA" is the largest international airline in the UK and one of the hot premium lines. Whereas other airlines such as MAS provides complimentary services to the passengers such as free food and drinks, Air Asia has excluded all those extra services such as free food and drinks, assigned seating, printed itinerary and manual counter check-ins.
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